So you are doing everything you can on Amazon. You’re monitoring bids, making placement adjustments, pausing poorly performing products and keywords, and everything in-between. Despite all of these efforts, however, your Amazon account is underperforming. If you have...
Amazon Prime Day 2020 Set For October 13th
Amazon Prime Day is one of the most profitable days for Amazon.com every year. Due to COVID-19, this big sale event has been pushed back to October 13th and 14th. Despite the delay, this is still a great opportunity for Prime members to capitalize on some big sales...
How To Optimize Amazon PPC Campaigns In 2020, Part 2: Negative Keywords and Low-Bid Campaigns
Finding the Best Keywords, Using Negative Keywords, and Experimenting with Low-Bid Campaigns Looking for ways to improve your Amazon ads performance? Our paid search specialists provided these tips for part 2 of our series on optimizing Amazon PPC campaigns: Identify...
How To Optimize Amazon PPC Campaigns In 2020, Part 1: Identifying Poor Keywords and Adjusting Bids
After spending days researching keywords, setting up automatic and manual campaigns, and calculating your bids for all of your products, you can finally turn things on. It’ll take time before you can see how successful you are doing, but you feel confident your...
Amazon SEO Basics: Optimizing Product Listings for the A9 Algorithm
Amazon accounts for roughly half of all ecommerce sales in the United States. It’s one of the many reasons why companies sell their products on Amazon; it’s a viable way to grow their business. To be successful on Amazon, online shoppers need to be able to find your...
Rewriting the Laws of Marketing in the Age of Amazon
Seemingly, every day there is more news about Amazon’s rapid growth, especially with Prime Day just around the corner. The reality is that a brand that wasn’t even on our radar three decades ago is seemingly rewriting the rules of business. Don’t believe me? Consider...
How to Get Better Reviews on Amazon (Legitimately)
On Amazon having good product reviews does a lot for your brand. They build trust, instill confidence in your shoppers, and can even boost your organic rankings and overall sales. Amazon defines a “retail-ready” product as having 15+ reviews and a minimum 3.5-star...
What Does Amazon’s Pricing Policy Change Mean for Sellers?
This week, Amazon confirmed that they will be eliminating their pricing regulations on sellers. There is speculation on whether this change is to assuage the growing concerns of politicians like Senators Richard Blumenthal and Elizabeth Warren, but that’s not what...
Amazon Releases Dynamic Bidding & Bid Adjustments by Placement
Amazon made some big moves in 2018, and as we step into 2019, it appears they have no intention of slowing down. We’re less than two weeks into the new year, and Amazon has already launched a new feature for its Sponsored Products: AI-incorporated bidding strategies....
4 Things to Check When Auditing An Amazon Ads Campaign
An audit is the best way to get a full picture of how well and why your Amazon campaigns are performing the way they are, but there’s no hiding the fact that performing a complete audit is incredibly labor intensive. In order to give you a jump start, our marketplace...