There’s a Better Way to Get Results From Your Digital Marketing
WTM Digital has spent the last 14 years working with brands across industries to create and execute custom marketing strategies that achieve client goals and grow their business. As a team of outdoor enthusiasts ourselves, we are thrilled to be attending this year’s Big Gear Show and meeting others who are passionate about growing the outdoor industry.
Our Education Sessions
DAY 1
9:30am - 10:15amRoom 107
What in the world is ChatGPT? How outdoor retailers can use AI to scale their marketing productivity
Artificial intelligence (AI) is an emerging technology that is quickly becoming essential for marketing, content creation, and day-to-day business operations.
In this presentation, you’ll learn how to use ChatGPT (an AI tool) to generate content briefs, create compelling ad copy, identify frequently asked questions, and guide copy creation for your product pages.
We’ll also share some practical tips for avoiding common AI pitfalls and making the most of ChatGPT’s capabilities. Read Less
10:30am - 11:15amRoom 107
Putting Your Store on the Map: Practical Local SEO Strategies for Brick-and-Mortar Businesses
This presentation will provide a comprehensive guide for retailers looking to enhance their online presence through local search engine optimization (SEO) strategies.
After defining local SEO and reviewing the current state of search engines, WTM Digital will share practical tips for improving local search visibility, using simple onsite and offsite tactics. Retailers attending this session will learn how to boost their online visibility and attract more in-store traffic. Read Less
DAY 2
9:00am - 9:45amRoom 107
We Get Traffic, But Shoppers Aren’t Buying:” Using Heatmaps to Identify Conversion Pain Points.
This presentation will provide an essential guide for online retailers struggling to convert website traffic into sales.
Learn what conversion rate optimization (CRO) is and how it ties into your customers’ journey. WTM Digital will explore the use of heat mapping technology to identify user pain points. Key CRO metrics like scroll depth, click maps, and session recordings will also be explored.
Attendees will leave the session with valuable insights and practical tips to help optimize their website and increase online sales. Read Less
10:00am - 10:45amRoom 107
What in the world is ChatGPT? How outdoor retailers can use AI to scale their marketing productivity.
Artificial intelligence (AI) is an emerging technology that is quickly becoming essential for marketing, content creation, and day-to-day business operations.
In this presentation, you’ll learn how to use ChatGPT (an AI tool) to generate content briefs, create compelling ad copy, identify frequently asked questions, and guide copy creation for your product pages.
We’ll also share some practical tips for avoiding common AI pitfalls and making the most of ChatGPT’s capabilities. Read Less
Our Roundtables
DAY 1
10:30am – 11:30am, Education Rooms
The Future of Ecommerce in an AI World
11:30am – 12:30pm, Education Rooms
Improving Search Rankings for Brick-and-Mortar Retailers
DAY 2
10:00am – 11:00am, Education Rooms
What’s Preventing Your Website Visitors from Purchasing?
1:30pm – 2:30pm, Education Rooms
Changes in the Google Ads Landscape
Enter For a Chance to Win
A Complimentary Audit and Configuration for Google Analytics 4
"*" indicates required fields
Post Show Resources
Download the presentation slides below to follow along during our education sessions or review with your team after the show.
Presentation
What in the world is ChatGPT? How outdoor retailers can use AI to scale their marketing productivity
* Presentation slides will be available starting June 8th
Send Us Your Marketing Questions!
Have a question for our team after attending one of our education sessions? That makes sense, Emily and Kyle don’t know how to leave time for Q&A. We love to talk marketing. So feel free to email us your marketing questions and we’ll keep the conversation going with a short video response sent directly to your inbox. No sales pitch. Just marketing insights.
