“Content is king.” We’ve all heard the saying. Whether you love it or hate it, when Bill Gates made this declaration in 1996, he was predicting the impact of the internet. For the most part, his prediction was correct. Digital content is as important as ever....
For most ecommerce vendors, digital advertising is essential for continued success. However, many brands may ask themselves, “What online advertising platform is right for us?” In this post, we discuss three popular ecommerce platforms that we believe offer brands the...
Understanding the competitive landscape is key for any business. Without knowing your organization’s position in the marketplace, it’s hard to develop a marketing strategy designed for growth. At WTM, we often get requests from prospects or clients asking for...
In this edition of our ROAS report, we will be exploring what we saw for our clients for the past three months. Though it seems as if we've all been feeling the "COVID effect" for a long time, Internet activity didn't really indicate a new normal until mid-March. As...
In the world of online marketing, the established rules and facts that are useful one day can change the next. In an ever-shifting landscape, how do digital marketers, businesses, and everyone else hope to keep up? The answer is constant learning. To help with this...
Whether you’re a potential client interested in hiring WTM Digital for PPC (pay-per-click) advertising or a current partner looking to gauge your campaign performance, you have probably wondered what results you should expect from our team. It’s in that spirit that...
It’s simple to think of old-fashioned, brick and mortar commerce as vastly different from the seemingly quick, bustling world of ecommerce. You might even believe the strategies developed for offline selling don’t work online. Yet the truth is, the tried and tested...
I have had a handful of Shopify projects and I will say they are all different. Each case study requires different levels of customization and set up. That said, I believe Shopify is one of the better ecommerce platforms out today but also has its limitations. I will...
Google announced last week monumental changes across three of its services that will affect retailers and products alike. Google Search Console, Merchant Center, and Manufacturer Center all received updates that may shake up the way products are displayed in search...
Facebook and Google are all the rage in digital advertising. Google has amassed $53 Billion in ad revenue this year, while Facebook has pulled in $21 Billion according to eMarketer. Together Google and Facebook account for 58% of all ad spend. Most of our paid...