Objective: Traditionally a 2-step distributor, our client owned wide distribution among big box retailers as well as ecommerce retailers such as Amazon. In addition to these channels, they sold their products on their own website, direct to consumer. Struggling to...
Amazon is the first place most internet users check when searching for a product online, overtaking even Google. More than 55% of product searches start on this ecommerce titan, and the value of an Amazon strategy can’t be understated for any online retailer. Being...
Amazon PPC ServicesWhat Is Amazon PPC?With more than half of all online shoppers turning directly to Amazon to purchase products, it has become the premier ecommerce platform for companies looking to diversify and grow their product sales. Simply put, if you have...
Amazon EvaluationsWhat is anAmazon Evaluation?WTM’s Amazon evaluation focuses on the effectiveness of your Amazon advertising campaigns. The evaluation itself is a multi-page report, which covers everything from strategy and tactics to competitors and Best Seller...
Amazon SEO ServicesWhat Is Amazon SEO?Amazon SEO (search engine optimization) is the process of optimizing your product listings to earn visibility and drive sales. Why Amazon SEO? Consider this: Amazon makes up about 50% of today’s e-commerce market, with around...
So you are doing everything you can on Amazon. You’re monitoring bids, making placement adjustments, pausing poorly performing products and keywords, and everything in-between. Despite all of these efforts, however, your Amazon account is underperforming. If you have...
As one of the fastest growing advertising platforms, Amazon has some unique offerings geared at very different goals. Our team shares what those options are, as well as pros and cons of each option to help you achieve your goals. Learn more about this format in this...
Sellers and Vendors on Amazon have the option to sign up for A+ content, Amazon’s product page enhancement suite that allows brands to create more compelling product pages. A+ content formats is designed to improve customer perception of your product and create a lift...
Amazon Prime Day is one of the most profitable days for Amazon.com every year. Due to COVID-19, this big sale event has been pushed back to October 13th and 14th. Despite the delay, this is still a great opportunity for Prime members to capitalize on some big sales...
Finding the Best Keywords, Using Negative Keywords, and Experimenting with Low-Bid Campaigns Looking for ways to improve your Amazon ads performance? Our paid search specialists provided these tips for part 2 of our series on optimizing Amazon PPC campaigns: Identify...