Mike Canarelli

Co-Founder and Owner

Mike Canarelli is the Co-Founder and Owner of WTM, a full-service digital marketing agency headquartered in Lancaster, PA, with team members and clients across the US. As a graduate of Temple University’s Fox School of Business and Management, Mike studied Entrepreneurship and Management Information Systems. After several years as a freelance designer/developer, he founded Axis Creative Group in 2006 which later merged with WTM Digital SEO in late 2010. Mike is a Certified SCORE Mentor and serves on the Board of Directors for Iron Leg. Iron Leg is a 501(c)(3) that raises money to help children in need of prosthetics. Most days you can find Mike with his family at their home in Lancaster County, enjoying the outdoors, or exploring the Chesapeake Bay. 

Kaye Peloquin

Chief Executive Officer

Kaye Peloquin works closely with client services, as well as production, to ensure that the WTM team is exceeding our clients’ expectations. With a dedication to developing talent and scaling our internal systems, Kaye keeps our whole team focused on providing award-winning work. She began her career with BI, a leader in the meeting services industry and later transitioned into retail management. In 2011, Kaye entered the digital industry with the email service provider Listrak and hasn’t looked back since.

Ray Carboni

Project Delivery Manager

Ray joined the WTM Digital team at the beginning of 2011 starting out in SEO and PPC. Graduating from Millersville University with a B.A. in Marketing, he leads the Technical SEO/Analytics and Web Development teams. As a tech-savvy individual, Ray truly enjoys the work he does everyday – not to mention the laid back work environment. Outside of work, he enjoys skiing and spending time with his wife Marianne and their dog Marco.

Ellen Borza

MRR Delivery Manager

Ellen Borza leads the client services, paid marketing (PPC), and search engine optimization (SEO) teams at WTM Digital. Together, the teams provide holistic digital marketing strategies to our client partners. Ellen began her career in digital marketing in 2015, when she joined WTM as an SEO & Online PR Specialist. Outside of work, she enjoys blogging, taking Orangetheory fitness classes, and dining out at her favorite Lancaster city restaurants.

How We Define Team

To some, a team is merely a collection of individuals who wear the same uniform. To us, team is our culture. We know that if you get the team members right, you’ll produce consistent results for your clients. That’s why we spend time carefully selecting the digital marketing experts at our agency. Our selection criteria include a set of traits that we want all of our employees to share.

Our Team’s Key Traits

Group business meeting


We are always honest and direct about results for our clients. You always know exactly what we’re doing for your account and how it impacts your digital marketing goals.

Group meeting about strategy


We are constantly learning about the latest industry trends and exploring new ideas.

Group sharing strategies


We dig into the data to find the story it’s telling us, then share that with our client partners.

Computer showing graphs


We hold ourselves accountable for the results of our work. Our team celebrates client wins and acknowledges obstacles to success.

Good Eggs

We lift each other up, practice empathy, and show appreciation and respect to our clients and co-workers.

Looking for the next step in your digital marketing career?