How We Approach
Amazon PPC

Our team has the experience and the strategic mindset needed to help you sell more products on Amazon. At WTM, we understand that each brand has its own unique challenges and goals. We pride ourselves on crafting tailored strategies that meet those objectives.

Step 1:

Auditing Current Performance

Before making any suggestions or implementations, it is important to understand how successful your current efforts are, and where there may be room for improvement. Our process starts by auditing your current Amazon account and advertising efforts. This includes, but is not limited to, an in-depth look at the following:
  • Overall Account Structure
  • Keyword Selection
  • Match Type Usage
  • Negative Keyword Usage
  • Automatic vs. Manual Campaign Usage
  • Bidding Effectiveness
  • Campaign Diversity

Step 2:

Discovery Call

After the audit, our account management and business development teams schedule a discovery call with you. During this call, we’ll discuss your brand’s marketing goals, identify PPC opportunities, and discuss how you define success as an organization.

We’ll ask key questions to determine the best strategy for your needs, including:

  • How many ASINs do you wish to advertise?
  • How many different product types or categories do you have?
  • How often do you add new products?
  • What are your ROI and Advertising Cost of Sale (ACoS) goals from Amazon PPC?
  • What are your monthly PPC revenue goals?
  • How much budget will you be allocating in monthly spend towards PPC?

Step 3:

Campaign Implementation & Restructuring

Equipped with a deep understanding of your brand and advertising efforts, our PPC specialists will structure your account with objectives to maximize performance on Amazon Marketplace and meet your sales goals and KPIs. We start by conducting extensive research to unearth valuable keywords for your campaigns. This research also identifies negative keywords to prevent inefficient spend.

Keyword research provides us with a solid foundation to organize new campaign structures and build your new account. During this time, all new sponsored product and sponsored brand campaigns are implemented and activated while existing campaigns are methodically de-emphasized, facilitating a smooth transition that minimizes potential negative impact.

Step 4:

Ongoing Account Optimization & Improvement

After launching your new campaigns, we track results closely—continuously optimizing campaigns to reach peak performance, while identifying new opportunities for your brand. Your new Amazon campaigns will perform better and better over time with proper monitoring and optimization.

How Much Do
Amazon PPC Services Cost?

Many of our most successful partners invest anywhere from $3,000 to more than $15,000 per month in advertising on Amazon, not including management fees.

To determine pricing, our account management and business development teams will meet with you to discuss your company’s marketing goals and objectives, while identifying Amazon advertising opportunities that unlock your brand’s potential. This data is then translated into a straightforward, itemized monthly contract.

WTM’s tailored PPC services are designed to make Amazon advertising accessible for any business. Learn more about how our experienced team of Amazon professionals can further your brand’s success!

Improve Amazon Efforts With
Amazon SEO

If you are currently running ad campaigns on Amazon, but you think more can be done to improve overall marketplace performance, it may be time to consider Amazon SEO.

Like Amazon PPC, Amazon SEO works to improve your product visibility and increase sales. However, there are some key differences between the strategies, tools, and timelines required for these two services.

Amazon PPC Amazon SEO
Objective Improves product visibility through paid Sponsored Ads that appear in search results and on similar product pages Improves product visibility through product listing optimizations
Timeframe Campaigns take immediate effect and visibility can improve quickly Can take time for product listings to increase in rank and gain visibility
Requires an ongoing ad budget to maintain position Does not require an ad budget to be competitive

How Amazon PPC and SEO
Work Together

Amazon SEO provides a sustainable strategy for improving a product’s visibility across Amazon over time. It does not require advertising dollars, but it can have a positive impact on your Amazon ads performance.

Properly optimizing your product listings for relevant keywords and incorporating the right media assets facilitates purchase decisions. The better your product pages convert, the more visible your ads become on Amazon Marketplace.

A strategic combination of paid advertising and organic optimization can have a significant impact on your overall Amazon success.

Want a complete Amazon marketing strategy? Learn how SEO can help.