- Provide value to your target audience.
- Generate online growth for your business.
Creating or optimizing content that meets both of these standards is vital to the success of your digital marketing initiatives. Otherwise, you may be spinning your wheels (and wasting resources) producing “content for content’s sake.” It is an easy trap to fall into when writing blog articles, recording videos, or publishing social media posts without a content strategy.
Is your online content generating business growth?
Content That Produces Results
Content Strategy & Implementation
The client’s blog went from generating two conversions to 310 conversions year over year (+15,400%).
Content Strategy & Content Optimization
After optimizing the client’s top product category pages, this content experienced a 114% increase in keyword visibility, 136% increase in organic traffic, and 18% increase in transactions year over year.
Content Strategy, Link Building, & Influencer Marketing
Our team acquired 17 new content placements with backlinks for the client during an eight-month campaign.
The results above are just a few examples of the growth WTM Digital has helped clients achieve through content strategy and implementation services.
What Does a Content Strategy Include?
A content strategy carried out by WTM Digital encompasses a variety of SEO services and tactics. Because every website is different and faces unique challenges when engaging its audience members online, our strategies are customized to prioritize specific marketing tactics based on your business’s needs and the areas representing its greatest opportunity for growth.
When you partner with our team of experienced content marketers and SEO specialists, you get the benefit of our multi-faceted approach to content marketing. We don’t just write copy, hit publish, and forget about it. We optimize your content for greater search visibility while incorporating CRO best practices to maximize your site’s ability to convert traffic. Then, we monitor the results and make adjustments based on your content’s performance data.
In many cases, the execution of a content strategy at WTM Digital involves a combination of the following content marketing and SEO services:
- Content Creation & Copywriting
- Optimization of Existing Website Content
- Technical SEO
- Structured Data Implementation
- Link Building & Online PR
Content Types & Platforms
A thorough content strategy typically requires brand’s to create new content resources as well as improve existing content pieces. This process is not limited to the page copy on an organization’s own website; it can involve a variety of content types on a multitude of digital platforms.
e.g. product & service pages
Long-form educational resources
Guest post articles
Interactive website features
e.g. pricing calculators, quizzes, etc.
Do You Need a
Are you struggling to produce content that gets qualified traffic and drives conversions?
Do you want to expand your brand’s reach beyond its own website?
Are you considering new media types or platforms to engage more customers?