How Do You
Advertise on Search Results Pages?

In the beginning of the PPC process, the advertiser builds out campaigns based on certain topics or ideas that they would like to promote. They will use keywords or other targeting methods to reach a specific audience.

Then, the advertiser chooses the amount they are willing to pay to trigger their ads. When a user enters a search, advertisers enter into a real-time auction against other advertisers.

If the advertiser’s ad and landing page are relevant to the potential customer’s search and the bid is high enough, their ad is placed on the search engine results page. This allows for increased visibility, traffic, and conversion opportunities.

As suggested by its name, advertisers only pay when their ad is clicked. This provides much greater control over your digital advertising budget.

Improve visibility

Drive onsite conversions

Gain customers quickly

Target by user demographics

Target by geographic region

Target by device type

Target by time & more

Helpful for brands just starting out

Beat out aggressive competition

Find valuable audiences searching for businesses like yours

Be sure that relevant searchers can choose your services or products

Create landing pages to improve conversion rate

See an increase in revenue

Display product elements such as price, stock levels, and reviews directly in search results.

WTM’s Approach
To Paid Search Marketing

Your marketing dollars are precious, which is why it’s essential for your paid search account to be properly optimized for efficient performance and ROI. Whether building all-new digital advertising accounts from scratch, or optimizing and restructuring existing accounts, WTM has the experience and tools necessary to set up your paid search marketing efforts for unparalleled success.

Our paid search specialists employ a comprehensive, four-step process:


  • Gain a complete understanding of your business in regards to Paid Search and opportunities to maximize return on investment.
  • Analyze which platforms would fit your goals the best, whether that be Google Ads or an ecommerce site such as Amazon.
  • Establish initial expectations and specific goals for your Paid Search campaign.

Develop A Paid Search Strategy

  • Perform comprehensive keyword research. This step helps us understand which key terms consumers are searching when shopping for your products or services.
  • Build a comprehensive negative keyword list. This step ensures that we are not spending ad budget on terms with low relevance to your business.

Implement A Paid Search Strategy

  • Use proper keyword categorization, matching options and AdGroup development.
  • Implement a negative keyword list.
  • Write multiple and effective ads for each AdGroup which will be tested against each other to maximize performance.
  • Configure bid management, ad timing and geographical parameters to ensure your budget is being used efficiently to maximize ROI.

Ongoing Optimization & Improvement

  • Track campaign performance and continuously optimize for efficient ad spend.
  • Seek new opportunities for paid search growth.

How Much Does
Paid Search Marketing Cost?

WTM offers proven and effective search advertising strategies that are designed to grow your business no matter your budget. Many of our clients who utilize PPC services invest at least $2,000 per month in ongoing improvements and optimizations, while most invest much more.

Unsure of what you should spend on paid search marketing? Let us help you set a PPC budget that meets your goals and maximizes ROI. Connect with our experienced team of digital advertising professionals to receive a personalized strategy that works for you.

Paid Search Efforts With SEO

Paid search is a great way to place your website at the top of relevant search results pages. However, your online growth may be limited if your business is relying solely on paid campaigns instead of combining these efforts with organic search engine optimization (SEO).

Paid and organic optimization are interconnected elements of digital marketing: the success of one helps improve the performance of the other. SEO factors, such as landing page quality and user experience, can significantly impact your search ad performance. For example, a poorly written landing page can lower ad quality scores and result in your ads being shown less often in search results.

Find out if your website is optimized properly for organic search.