The Importance of an Organic Social Media Presence

Organic social media marketing expands your brand reach, targets users at various stages of the conversion funnel, and builds loyalty through continued engagement. It has become a significant part of the customer experience. Whether your business is small and local or large and international, social media offers a platform to showcase your brand’s personality and story.

Not sure if social media is right for your company? Consider this:

It’s clear why an increasing number of marketers and brands are relying on social channels to drive business growth. Whether you’re already on social media and looking to optimize your organic social media campaigns or you’re just starting out and need some extra help, WTM offers flexible social media management services at scale.

Services Our Agency Provides

Social Media Strategy

Every brand is different. Products, services, customers, and goals differ vastly between organizations. WTM starts by learning your business goals and your target audience. Then we review what platforms you’re currently using, and what platforms will maximize your reach and return on investment (ROI). Afterwards, we create a custom strategy that leverages your brand’s story and identity across selected platforms to meet your goals.

Competitive Intelligence & Discovery

A key part of an effective strategy is an understanding of your competitive landscape. As part of our initial strategy and ongoing management, we analyze your competitors across social platforms. We identify what they’re doing well, and where they are coming up short. We use this competitive intelligence to work alongside your business in creating impactful organic campaigns targeting your specific audience.

Content Creation & Publication

Having a strategy is important, but even more so is quality content and consistency. As part of our management services, WTM can create and publish content to any social media platform on your behalf. We’ll work with you to create on-brand content designed to capture your audience’s attention and promote engagement.

Social Monitoring

Social media is not a one-way street. Customers are increasingly turning to social media to learn about brands and ask questions – and brands need to respond quickly. WTM will monitor your social media channels, working with you to answer any inquiries, and respond accordingly. We’ll also monitor social media for mentions of your brand.


We’ll measure key performance indicators (KPIs) like impressions, engagement rate, website traffic, and conversion rate to measure the value of your organic social media campaign. With this data, you’ll be able to determine which social platforms are providing the optimal ROI, and what type of content resonates with your audience. Demographic reporting, like age, location, and device usage can also help you to understand which audiences are most receptive to your brand, in turn helping you determine appropriate audiences for paid campaigns.

Organic vs. Paid Social Media

There’s often some confusion about organic social media campaigns versus paid social media advertising. Both methods have their strengths and limitations. Often, for the greatest impact and long-term success, it’s important for businesses to invest in both forms of social media marketing.

ORGANIC SOCIAL MEDIA No cost required to publish content Consistent content creation requires significant time
Easily express the personality and tone of your brand Limited control over demographic targeting
Directly engage with customers, answer questions, and build rapport Does not offer an immediate reach
PAID SOCIAL MEDIA Reach specific demographics with audience targeting options Requires time and money to maintain an advertising campaign
Remarket to past website visitors who are likely to convert Competitive landscapes can lead to high pay-per-click (PPC) advertising costs
Place your content on targeted user feeds immediately Content visibility is temporary and will only last as long as you invest in your ads

How Much Does Social Media Management Cost?

WTM’s most successful clients typically invest a minimum of $2,000 per month for organic social media services. However, our rates are based on the time required to meet your specific needs. Because every business is unique, we offer custom social media management rather than standard, one-size-fits-all packages.

A social media budget should take into consideration your company’s goals, internal resources, current presence on social platforms, and more. Before suggesting a monthly investment, WTM will review a number of questions with your team that can influence cost. A few of these questions include:

  • What type of social content are you looking to produce (e.g., images, video)?
  • Will you need assistance creating imagery and/or videos for social posts?
  • Which social media platforms do you want to focus on?
  • Will you need support with social listening and monitoring?
Ready to start building your social media presence?