How Can An SEO Audit Help Your Business Grow?

Your website’s performance impacts everything from how well it ranks in search engines like Google to its conversion rates. For example, Walmart found that for every 1 second improvement in page load time, conversions increased by 2%.


Search engine algorithms, SEO best practices, and web standards are always changing. So is your website: links break, pages are added and removed, and web development updates accumulate. Over time, these changes impact your site’s performance. An SEO audit goes under the hood to identify technical issues so they can be fixed and your website can perform at its best.



WTM Digital offers three types of audits. While there is overlap in what each type of audit evaluates, each has a distinct purpose:


Technical SEO Audits ensure your website’s pages can be indexed. Many issues can prevent key pages from being indexed, including:





URL Errors


Domain security and encryption


Other issues, like missing or unoptimized meta data and duplicate content can also limit a page’s visibility. A technical SEO audit will identify these issues and offer industry best practices to remedy them. 


Page Performance Audits analyze your website’s page load speeds. Slow page performance negatively impacts user experience, conversion rates, and your site’s organic visibility. In early 2020, Google announced Core Web Vitals will be included into its core ranking algorithm. A page performance audit identifies opportunities to improve page load speeds and so you can gain a competitive edge over your competitors.


Pre/Post Site Launch Audits help a website launch smoothly while minimizing fluctuations in your website’s organic search rankings and overall visibility. A prelaunch audit is a high level review of elements on the website that could hinder traffic, rankings, indexability, and more at launch. Immediately following launch, a post site launch audit is conducted to review items that were unavailable before launch, like the XML sitemap, site rendering, and crawl accessibility.


Audit Overview


Technical SEO Audit Page Performance Audit Pre/Post Site Launch Audit
Purpose Improve website accessibility and indexability. Evaluate elements, assets, and resources that are impacting page speed performance. Mitigate fluctuations in organic visibility during a website relaunch.
Key Components Analysis of:

  • Indexation
  • Meta Data
  • Duplicate content
  • Error pages
  • URL Redirects
  • Canonical tags
  • Google Analytics & Tag Manager
Analysis of:

  • Image files
  • Javascript 
  • CSS
  • CMS Plugins
  • Domain hosting
  • Core Web Vitals
  • Site security & compliance
Analysis of:

  • Indexability
  • Crawlability
  • Error Pages
  • Sitemap Analysis
  • Redirect mapping
  • Google Analytics & Tag Manager configurations
Number of Items Evaluated Over 90 technical website elements evaluated Over 60 page performance elements evaluated Over 70 technical website elements evaluated



WTM’s Technical SEO team takes a holistic approach focused on your unique business objectives. Our audit process is a complete review and analysis of our clients’ websites using multiple industry tools to provide a full technical diagnostic. Backed by data, we’re able to provide recommendations, in line with the current best practices, to improve your site’s performance.