In this day in age in the digital world, websites have replaced printed sales brochures for companies. Visiting a company’s website is akin to walking through its front doors and roaming through its halls. As you peruse a website, not only will you learn about a company’s product or service offerings, but also the its mission, history, culture, and staff. While a strong product or service can certainly initiate a sales inquiry, as Jeffrey Gitomer, a sales trainer and author, once said, “People like to do business with people they like.”
Why take the time to create a team page
When it comes to creating your website, your first natural inclination is most likely to make sure your product or services pages are designed and developed for the best user experience, which should be your priority. However, you would be remiss to not spend as much effort in finding a way to tell your company story and more importantly showcase your best asset – your employees. Providing this information about your team also sends a trust signal to your potential customers because they will have a better understanding of who they will be interacting with. At the end of the day, it may be your product that brought your customer to your door, but it will be your team who will provide the great experience that will create long-term, repeat customers.
How to create an impactful team page
Creating your team page can be as complicated or as simple as you desire. Highlighting your team can simply involve providing a brief biography and photo of each person. To make your team page more impactful, consider consulting with and having a professional photographer take your photos and allow your team members to personalize their biographies so that they appear more relatable and approachable.
Below are some recommendations on how to achieve the best biographies and get the best photos of your team.
- Make it Personal: In addition to providing work history and credentials, consider allowing your employees to provide some personal factoids like what they like to do in their spare time or what motivates them in their career or if they have pets.
- Provide Contact Information: If appropriate, be sure to provide information so that your potential customers can reach your team members. This may include providing a link to your team member’s LinkedIn profile or email address.
- Backdrop: For the backdrop of your photos, consider how you’d like your team members to be perceived. If your office has more of a casual feel, consider using various locations around your office. If your clientele is more of the business suit minded, perhaps having a traditional solid background with great lighting is the best option.
- Dressing for the Part: One of the most important things to tell your team members is to be comfortable. Choose clothing that you believe will complement your skin tone and eyes. Give your outfit a test run and confirm your comfortability. Don’t forget to steam or iron your clothes!
- Colors to Avoid: Stay away from bright colors since they may reflect unwanted hues. These include bright reds, oranges, fluorescent greens, and yellows.
- Colors to Try: Choose solid colors and stay away from busy patterns such as herringbone, checkered, plaid, etc. These busy patterns tend to look fuzzy on computer screens and are difficult to work with.
- Haircuts and Makeup: Don’t get your hair cut too close to your picture day. The last thing you want is to hate your pictures because of your haircut. Stay away from shiny, luminescent make up. While in real life you may have dewy skin, it tends to appear shiny in pictures.
While it may be a bit of an investment to design a well-thought out team page with personalized biographies and professional photographs, providing these human elements will only help your clients to get to know your team and understand the people behind your products. If you’re looking for an example, come meet our team at WTM Digital.