Amazon Prime Day is one of the most profitable days for Amazon.com every year. Due to COVID-19, this big sale event has been pushed back to October 13th and 14th. Despite the delay, this is still a great opportunity for Prime members to capitalize on some big sales and great deals. Marketers should try to take advantage of the influx of shoppers through advertising and product optimizations. Here’s more information about Prime Day and how to make the most of it.
What Is Amazon Prime Day?
Amazon Prime Day started back in 2015 when Amazon celebrated its 20 year anniversary. The retailer offered great discounts on their branded products and also on thousands of other third-party vendors as well. This event turned out to be a huge marketing success and Amazon decided to repeat this big sale day ever since.
Which Countries Can Participate In Prime Day?
This is an event exclusively for Prime Members in specific countries. Prime Day is available this year in certain areas such as: the United States, the United Kingdom, Mexico, Japan, India, Italy, Germany, France, China, Canada, and the United Arab Emirates.
What Kind of Deals Are Running for Prime Day?
Amazon Prime Day is full of lightning deals from many different categories. This year, Amazon’s sale will feature some particularly noteworthy discounts for consumers in the following categories.
Macbook Air, Macbook Pro, iPad Pro, and Apple watches are all expected to go on sale this Prime Day. Along with Mac products, sales on gaming systems and televisions are also predicted.
Last generation gaming consoles are most likely to have the best deals. Televisions that feature Amazon’s own Fire TV interface are predicted to offer great deals this Prime Day as well.
The Instapot and the OXO coffee makers are predicted to be a huge deal this year. However, because of COVID-19, smaller kitchen appliance deals haven’t been as great as previous years. The amount of discounts on these types of items and the exact amount off is still to be determined.
Whole Foods Deals
For the past two years, Whole Foods, a grocery store owned by Amazon, has featured great deals on Prime Day. Since the company has become a part of Prime Day, members who shop at Whole Foods receive a $10 Amazon credit that can be used on Amazon Prime Day.
In addition to the $10 Amazon credit, Prime members also receive special discounts on items such as meat, seafood, produce, and more.
How Retailers Can Take Advantage of Prime Day
If you are a retailer who wants to participate in this event’s sales, there are a few ways you can make the most of Prime Day
Look Over Stock and Sale Prices
Prepare for Prime Day’s sales like you would for other big shopping days. Take the time to check and be sure that you have an adequate amount of stock and that all sale prices are ready to go.
Offer Deals That are Tempting to Consumers
Because Prime Day is so late this year, think of it as almost a test run for Black Friday and Cyber Monday. Keep in mind, some consumers shop for holiday presents as early as October. This is a great way to make sure that your deals will work well for Q4.
Look Into Running An Amazon Ad Campaign
Consider launching Sponsored Product Ads specifically for this event to let potential customers know you are offering Prime Day deals. This will help keep your brand in the back of consumer’s minds, especially if they are already going to be shopping on this day.
Make Sure Your Amazon Product Listings Are Optimized
You should also take another look at the listings for your high priority products on Amazon. Make sure they are optimized for Amazon’s A9 algorithm. This includes writing titles and descriptions that fit within the character limit and naturally incorporating relevant keywords.
By preparing in advance for Prime Day in areas such as your stock, sales prices, and ads, you can ensure that this sales day is a success. If you need help optimizing your Amazon ad campaigns and product listings for Prime Day, WTM Digital offers Amazon advertising services.