Content Marketing: A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience- with the objective of driving a profitable customer action. Content Marketing is a strategy that some brands hit the mark with while others fall flat. Being able to create content that targets a specific audience with the right mix of quality and quantity may seem a daunting task. But with today’s tools and the era of social media serving as an easy promotion tool, content marketing is easier than ever. Creating a production and promotion plan means you are one step ahead of the competition and pushes your brand to truly go after its customers in their natural habitats.
There are an incredible amount of benefits to content marketing but articulating these to decision makers, regardless of whether they are a client or manager, can sometimes be a problem. No matter the location or size of your company, content will need to be created somewhere along the line. After all, your target audience has questions and concerns that need to be addressed before they can be expected to commit to your product or service. And guess what? If you don’t provide them with answers, a competitor will.
We’ve crunched the numbers and compiled the content marketing data for you in the infographic below.