Book more qualified, local leads for your home contracting business

Running a successful home services business requires more than just great service—it demands a strong online presence. Traditional advertising isn’t enough to keep up with today’s digital-first world. WTM Digital specializes in helping HVAC, plumbing, pest control, and other home service businesses generate more leads, build trust with customers, and grow profitably.

Grow Your Home Service Business With WTM

The first step is understanding your challenges and opportunities. Let’s discuss how we can help you attract more customers and increase your revenue.

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Trusted by Leading Home Service Companies

Working with WTM the past two years was a pleasure. Becki and Maddie always went above and beyond to get things fixed for us, as well as always showing us where our advertising money goes and the results. I would highly recommend WTM to anyone looking for a great marketing agency!!!
Ryan Dashe

Marketing Expertise for Many Home Services Trades

  • Heating & Air Conditioning
  • Plumbing
  • Electricians
  • Solar
  • Roofing
  • Pest Control
  • Landscape Design & Maintenance

Common Challenges for Home Service Businesses

Standing Out in a Competitive Market

With so many local competitors and national franchises, getting noticed online is harder than ever. Without a strong digital strategy, your business may not appear when potential customers search for your services.

Maximizing Your Marketing Budget

Every dollar counts. Without a clear strategy, you might be overspending on ads or missing opportunities to generate free, organic traffic.

Generating More High-Quality Leads

Many home service companies invest in digital marketing but struggle to see a strong return on investment. The right tactics can help you attract leads who are ready to book your services.

Effective Paid Advertising Strategies

Google Ads, Facebook Ads, and Local Services Ads can deliver quick results—but only if they’re optimized properly. Otherwise, you risk wasting money on clicks that don’t convert into paying customers.

FAQ

How long does SEO typically take for a local home service business?

For home services, it can take anywhere from 3-6 months to see results (eg, higher-quality traffic, more leads). However, the time it takes to see results from SEO efforts depends on three factors: Your marketing budget (higher means we can move faster), how much competition you’re up against, and your target service area(s).

How much should a home services contractor spend on marketing?

If you’re growth-minded, a budget-setting rule of thumb is to set your budget at 7%–10% of gross revenue. A more conservative budget would be 3%-5%.

What budget is needed for digital ads (Google Ads, Facebook Ads, etc.)?

Your digital advertising budget will vary depending on which platforms are best suited for your brand, level of competition, and your target service area(s). 

We offer a free ad budget consultation to help you get a better sense of what your ideal budget should be. 

Contact us to request a meeting!

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About Us

WTM Digital is a results-driven marketing agency based in Lancaster, PA, with staff throughout North America. We specialize in digital marketing solutions that help home service businesses increase visibility, generate leads, and grow revenue.

Digital Marketing Services for Home Services Companies

SEO & Local Search Optimization

  • Get found in Google search results for “[your service] + near me” and similar queries.
  • Optimize your Google Business Profile for more local leads.

PPC & Paid Advertising

  • Use Google Ads, Local Services Ads, and Facebook Ads to attract high-intent customers who need your help.
  • Reduce wasted ad spend and maximize ROI with expert campaign management.

Website Design & Conversion Optimization

  • Build a fast, mobile-friendly website designed to convert visitors into leads.
  • Improve your online presence with clear calls to action and trust-building design.

Content Marketing & Thought Leadership

  • Publish valuable blog posts, service pages, and case studies that educate customers.
  • Position your brand as a trusted industry leader.

Technical SEO

  • We optimize your site’s structure, speed, and indexing to boost search engine performance.
  • We ensure your tracking tools deliver accurate, actionable data for smarter decisions.

Not Sure Where To Start?

Your business deserves a marketing strategy that delivers real results. Let’s create a customized plan to help you attract more local customers, increase your leads, and grow your revenue.

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