Connect With More Customers Looking for Outdoor Solutions

If Customers Can’t Find You, They’ll Buy From Someone Else

The outdoor living industry thrives on craftsmanship, aesthetics, and quality—but even the best products won’t sell without the right marketing strategy. At WTM Digital, we specialize in helping outdoor living brands enhance visibility, attract more customers, and increase revenue. Whether you craft backyard retreats, durable outdoor furniture, or luxury outdoor structures, we’ll tailor a marketing strategy to meet your business goals.

Build Your Outdoor Living Business With WTM Digital

A strong online presence is essential for reaching customers who are searching for outdoor living solutions. Let’s discuss how we can help you grow your brand and increase your sales.

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Trusted by Leading Outdoor Living Companies

We’ve helped companies in the heavy equipment and power machinery industry increase leads and grow revenue through digital marketing.

Working with WTM the past two years was a pleasure. Becki and Maddie always went above and beyond to get things fixed for us, as well as always showing us where our advertising money goes and the results. I would highly recommend WTM to anyone looking for a great marketing agency!!!.
Ryan Dashe

Marketing Expertise for the Outdoor Living Industry

  • Storage Structures: Sheds, garages, and cabins that combine function and aesthetics.
  • Backyard Structures: Gazebos, pavilions, pergolas, and playsets that enhance outdoor spaces.
  • Outdoor Furniture: Stylish, durable furniture that transforms patios and decks.
  • Outdoor Kitchens, Grills & Fireplaces: Creating unforgettable outdoor entertaining spaces.
  • Outdoor Living Material Suppliers: Providing contractors with high-quality materials.
  • Deck Builders: Designing and constructing stunning outdoor living spaces.

Common Challenges for Outdoor Living Businesses

Standing Out in a Crowded Market

With a growing demand for outdoor living products, competition is fierce. Without a strategic digital marketing plan, potential customers may never find your business online.r professional services can be expensive, especially with high competition for digital ad placements and SEO keywords. We implement data-driven strategies that maximize your budget and generate measurable ROI.

Reaching the Right Customers

Your ideal customers are searching for outdoor structures, furniture, and backyard upgrades—but are they finding your business? The right SEO and advertising strategy ensures you’re visible when they’re ready to buy.

Generating More High-Quality Leads

You need leads that convert into sales. A well-optimized digital marketing strategy helps you attract the right audience and turn visitors into paying customers.

Supporting Dealer Networks & Direct-to-Consumer Sales

Whether you sell through dealers or direct-to-consumer, your marketing strategy should align with your sales model to maximize revenue.

FAQ

How long does SEO typically take for an outdoor living business?

SEO is a long-term strategy, and results can take anywhere from 3 to 6 months to show noticeable improvements. However, if your business is in a highly competitive market, it might take 6 to 12 months to see significant traffic and lead generation gains.

How much should an outdoor living business spend on marketing?

A general rule of thumb is to allocate 5-10% of your annual revenue to marketing. For aggressive growth, a budget closer to 10-15% may be necessary, particularly if you’re investing in PPC and paid ads alongside SEO efforts.

What budget is needed for digital ads (Google Ads, Facebook Ads, etc.)?

The budget depends on factors like competition, geographic targeting, and your pricing. Small businesses may start with $1,000-$2,500 per month, while larger companies often invest $5,000+ for greater reach and lead generation.

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About Us

WTM Digital is a results-driven marketing agency based in Lancaster, PA, with staff throughout North America. We specialize in digital marketing solutions that help outdoor living businesses increase visibility, generate leads, and grow revenue.

How WTM Digital Can Help You Win More Equipment Sales

SEO & Local Search Optimization

  • We help outdoor living brands rank for searches like “[pavilion builder near me]” or “outdoor furniture in [city].”
  • By optimizing your website and Google Business Profile, we ensure more local customers find you online.

PPC & Paid Advertising

  • Get immediate visibility with Google Ads, Facebook Ads, and other paid platforms.
  • Our team optimizes ad spend to maximize your return on investment, ensuring you attract high-intent customers ready to buy.

Website Design & Conversion Optimization

  • Your website should do more than look good—it should drive leads and sales.
  • We build fast, mobile-friendly sites with clear calls to action, helping visitors turn into customers.

Content Marketing & Thought Leadership

  • Educate your audience with informative blog posts, case studies, and landing pages.
  • We position your brand as an industry leader by creating content that speaks directly to your customers’ needs.

Technical SEO

  • We optimize your site’s structure, speed, and indexing to boost search engine performance.
  • We ensure your tracking tools deliver accurate, actionable data for smarter decisions.

Take Your Outdoor Living Business to the Next Level

Your marketing strategy should work as hard as you do. Let’s build a plan that helps you connect with more customers and grow your brand.

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