Case Study

Content Strategy for B2B Furniture Supplier

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • SEO

Industry:

Furniture

Type/Goal of Website:

Lead Generation

Services Provided:

Content Strategy

The Challenge

The B2B furniture supplier struggled with attracting and engaging potential business clients through their website. Their content lacked focus and failed to address the specific needs of their target audience.

The Strategy

  • Developed a content strategy tailored to the B2B market, focusing on the needs and pain points of business clients.
  • Created detailed buyer personas to guide content creation and ensure relevance.
  • Produced high-quality, informative content, including blog posts, case studies, and whitepapers.
  • Implemented a content distribution plan to maximize reach and engagement.

The Results

  • Increased website traffic by 50% in year 1.
  • Improved lead generation by 40%.
  • Enhanced engagement metrics, with a 30% increase in average session duration.
  • Achieved a 25% growth in overall revenue from content-driven leads.

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