The days of simply posting a message on Social Media and reaching your entire audience base are gone. Social Media is becoming a pay for play platform, making understanding effective advertising tactics paramount. However, the platforms aren't the easiest to manage...
As continuous students of Digital Marketing, we tend to have our finger on the pulse of the latest trends, platforms, and tactics happening today. While we historically kept those ideas internal, reserved specifically for our clients, this year we decided to make them...
The way patients and consumers interact with health and healthcare continues to shift. Regulation, curiosity, measurement, a need for transparency, and changing consumer consumption habits are forcing healthcare marketers to reevaluate their marketing strategies. In...
WordPress is a popular Content Management System (CMS), which allows you to easily manage your site. In this whitepaper, we review the WordPress dashboard and provide instructions to add pages and posts, manage user accounts, and implement SEO best...