Case Study

Digital PR for E-Commerce Beauty Brand

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Digital PR

Industry:

Health & Beauty

Type/Goal of Website:

E-Commerce

Services Provided:

Digital PR

The Challenge

The beauty e-commerce brand needed to increase its online visibility and credibility to drive more traffic and sales. Despite having quality products, they struggled to stand out in a crowded market.

The Strategy

  • Conducted a comprehensive audit to identify key opportunities for media coverage.
  • Developed press releases and story angles to attract media attention.
  • Secured high-quality backlinks through guest posts and collaborations with influential beauty bloggers.
  • Leveraged social media platforms to amplify PR efforts and engage with the target audience.

The Results

  • Increased online mentions by 60% in year 1.
  • Improved domain authority by 25%.
  • Boosted organic traffic by 40%.
  • Achieved a 35% increase in sales from new customers driven by PR activities.

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Happy Clients

Client Testimonials

Tom McElheny Founder and Owner, ChurchPlaza

Web Talent Marketing doesn’t blow a lot of smoke or make wild promises. They’re aware of the competitive, dog-eat-dog nature of the digital business. The team is dogmatic, thorough, and thinks in the long term.

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Thomas Hayden Vice President of Marketing, National Notary Association

Web Talent Marketing has taken time to understand our business. It’s not just about managing the account; they actually help us manage our business.

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Mary Green Communications & Outreach Manager, Beebe Healthcare

We have been with Web Talent for over three years now. They have guided us on all things digital and have done and continue to do an amazing job. I have to admit that a favorite part of my job is working with our Web Talent team!

Phil Rohrer Digital Marketing Manager, Upstream Rehabilitation

You can trust that the end product will exceed expectations and that you have true experts working on your project.

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