Case Study

Influencer Marketing for E-Commerce Beauty

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Digital PR

Industry:

Beauty

Type/Goal of Website:

E-Commerce

Services Provided:

Influencer Marketing

The Challenge

The e-commerce beauty brand wanted to leverage influencer marketing to increase brand awareness and drive sales. They needed to identify the right influencers who could authentically represent their products and engage their target audience.

The Strategy

  • Researched and identified influencers whose followers matched the brand’s target demographics.
  • Developed a campaign strategy that included product giveaways, tutorials, and honest reviews.
  • Coordinated with influencers to create authentic, engaging content that highlighted the brand’s products.
  • Tracked and analyzed campaign performance to optimize and refine future strategies.

The Results

  • Increased social media followers by 50% in year 1.
  • Boosted engagement rates on influencer posts by 40%.
  • Drove a 35% increase in website traffic from influencer referrals.
  • Achieved a 25% rise in sales attributed to influencer marketing efforts.

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The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

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The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

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The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

read more
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Client Testimonials

Tom McElheny Founder and Owner, ChurchPlaza

Web Talent Marketing doesn’t blow a lot of smoke or make wild promises. They’re aware of the competitive, dog-eat-dog nature of the digital business. The team is dogmatic, thorough, and thinks in the long term.

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Thomas Hayden Vice President of Marketing, National Notary Association

Web Talent Marketing has taken time to understand our business. It’s not just about managing the account; they actually help us manage our business.

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Mary Green Communications & Outreach Manager, Beebe Healthcare

We have been with Web Talent for over three years now. They have guided us on all things digital and have done and continue to do an amazing job. I have to admit that a favorite part of my job is working with our Web Talent team!

Phil Rohrer Digital Marketing Manager, Upstream Rehabilitation

You can trust that the end product will exceed expectations and that you have true experts working on your project.

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