Case Study

Amazon Advertising for Office Supplies

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Paid Search

Industry:

Office Supplies

Type/Goal of Website:

E-Commerce

Services Provided:

Paid Search (Amazon Advertising)

The Challenge

The office supplies brand needed to increase sales and visibility on Amazon. Despite having a wide range of products, they were struggling with low visibility and high competition in the Amazon marketplace.

The Strategy

  • Conducted thorough keyword research to identify high-performing search terms.
  • Optimized product listings with targeted keywords and enhanced content.
  • Implemented a strategic bid management system to maximize ad spend efficiency.
  • Created compelling ad copy and visually appealing product images to increase click-through rates.

The Results

  • Increased sales by 45% in year 1.
  • Improved ad click-through rate by 35%.
  • Reduced advertising cost of sales (ACoS) by 20%.
  • Achieved a 50% increase in product visibility on Amazon search results.

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Happy Clients

Client Testimonials

Tom McElheny Founder and Owner, ChurchPlaza

Web Talent Marketing doesn’t blow a lot of smoke or make wild promises. They’re aware of the competitive, dog-eat-dog nature of the digital business. The team is dogmatic, thorough, and thinks in the long term.

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Thomas Hayden Vice President of Marketing, National Notary Association

Web Talent Marketing has taken time to understand our business. It’s not just about managing the account; they actually help us manage our business.

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Mary Green Communications & Outreach Manager, Beebe Healthcare

We have been with Web Talent for over three years now. They have guided us on all things digital and have done and continue to do an amazing job. I have to admit that a favorite part of my job is working with our Web Talent team!

Phil Rohrer Digital Marketing Manager, Upstream Rehabilitation

You can trust that the end product will exceed expectations and that you have true experts working on your project.

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