Case Study

Paid Search Keyword Research and Bid Optimization

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Paid Search

Industry:

Various

Type/Goal of Website:

Lead Generation

Services Provided:

Paid Search

The Challenge

The client was struggling to achieve high-quality traffic and conversions from their paid search campaigns. Their existing keyword strategy was not effectively targeting the right audience, resulting in wasted ad spend and low conversion rates.

The Strategy

  • Conducted comprehensive keyword research to identify high-intent, relevant keywords.
  • Refined keyword targeting to focus on terms with strong conversion potential.
  • Optimized ad copy and landing pages to align with the new keyword strategy.
  • Implemented negative keywords to filter out irrelevant traffic and reduce wasted spend.

The Results

  • Increased conversion rates by 40% in year 1.
  • Reduced cost per click (CPC) by 25%.
  • Improved quality score for targeted keywords by 30%.
  • Achieved a 35% increase in return on ad spend (ROAS).

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