Case Study

Paid Search for Brick and Mortar Healthcare

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Paid Search

Industry:

Healthcare

Type/Goal of Website:

Lead Generation

Services Provided:

Paid Search

The Challenge

The healthcare provider faced challenges in attracting new patients and increasing appointment bookings through their brick-and-mortar locations. They needed to improve their local visibility and compete with other healthcare providers in the area.

The Strategy

  • Conducted a detailed analysis of local search trends and competitor activities.
  • Implemented targeted Google Ads campaigns to reach potential patients in specific geographic areas.
  • Optimized landing pages to ensure high relevance and improve conversion rates.
  • Utilized call tracking and form submissions to measure the effectiveness of the campaigns.

The Results

  • Increased appointment bookings by 35% in year 1.
  • Improved click-through rate (CTR) on ads by 30%.
  • Reduced cost per acquisition (CPA) by 20%.
  • Achieved a 40% increase in overall website traffic from paid search efforts.

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