Case Study

Content Strategy for E-Commerce Home Goods Brand

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • SEO

Industry:

Home Goods

Type/Goal of Website:

E-Commerce

Services Provided:

Blog Content

The Challenge

The home goods brand had an established e-commerce site but lacked visibility and engagement from organic search. Their existing blog content wasn’t driving traffic or conversions.

The Strategy

  • Conducted keyword research to identify high-value topics.
  • Developed a content calendar to ensure consistent, relevant posts.
  • Optimized on-page SEO elements, including meta descriptions and headers.
  • Created engaging, informative blog posts that addressed customer pain points and interests.

The Results

  • Increased organic traffic by 45% in year 1.
  • Boosted average time on page by 35%.
  • Improved conversion rate from blog visitors by 25%.
  • Generated a 20% increase in overall revenue from blog-driven traffic.

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