Case Study

Content Optimization For E-Commerce Home Goods Brand

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • SEO

Industry:

Home Goods

Type/Goal of Website:

E-Commerce

Services Provided:

Content Optimization

The Challenge

The e-commerce home goods brand was facing difficulty in converting website visitors into customers despite having substantial traffic. The content on their product pages was not engaging enough to drive conversions.

The Strategy

  • Conducted a comprehensive content audit to identify underperforming pages.
  • Enhanced product descriptions with rich, persuasive content.
  • Implemented structured data to improve search engine visibility.
  • Added high-quality images and videos to showcase products better.

The Results

  • Increased conversion rate by 30% in year 1.
  • Improved average session duration by 25%.
  • Reduced bounce rate by 20%.
  • Achieved a 15% increase in overall sales from optimized content.

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The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

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Happy Clients

Client Testimonials

Tom McElheny Founder and Owner, ChurchPlaza

Web Talent Marketing doesn’t blow a lot of smoke or make wild promises. They’re aware of the competitive, dog-eat-dog nature of the digital business. The team is dogmatic, thorough, and thinks in the long term.

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Thomas Hayden Vice President of Marketing, National Notary Association

Web Talent Marketing has taken time to understand our business. It’s not just about managing the account; they actually help us manage our business.

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Mary Green Communications & Outreach Manager, Beebe Healthcare

We have been with Web Talent for over three years now. They have guided us on all things digital and have done and continue to do an amazing job. I have to admit that a favorite part of my job is working with our Web Talent team!

Phil Rohrer Digital Marketing Manager, Upstream Rehabilitation

You can trust that the end product will exceed expectations and that you have true experts working on your project.

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