Case Study

Amazon Advertising for Home and Garden

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Paid Search

Industry:

Home and Garden

Type/Goal of Website:

E-Commerce

Services Provided:

Paid Search (Amazon Advertising)

The Challenge

The home and garden brand needed to boost its presence and sales on Amazon. They faced significant competition and had difficulty maintaining a profitable advertising cost of sales (ACoS).

The Strategy

  • Conducted in-depth market research to identify key competitors and effective strategies.
  • Optimized product listings with high-converting keywords and compelling descriptions.
  • Implemented an automated bid management system to improve ad spend efficiency.
  • Designed engaging ad creatives to enhance click-through rates and conversions.

The Results

  • Increased sales by 60% in year 1.
  • Improved ad click-through rate by 40%.
  • Reduced advertising cost of sales (ACoS) by 25%.
  • Achieved a 55% increase in product visibility on Amazon search results.

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Client Testimonials

Tom McElheny Founder and Owner, ChurchPlaza

Web Talent Marketing doesn’t blow a lot of smoke or make wild promises. They’re aware of the competitive, dog-eat-dog nature of the digital business. The team is dogmatic, thorough, and thinks in the long term.

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Thomas Hayden Vice President of Marketing, National Notary Association

Web Talent Marketing has taken time to understand our business. It’s not just about managing the account; they actually help us manage our business.

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Mary Green Communications & Outreach Manager, Beebe Healthcare

We have been with Web Talent for over three years now. They have guided us on all things digital and have done and continue to do an amazing job. I have to admit that a favorite part of my job is working with our Web Talent team!

Phil Rohrer Digital Marketing Manager, Upstream Rehabilitation

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