Case Study

Google Shopping Account Restructure

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Paid Search

Industry:

E-Commerce

Type/Goal of Website:

E-Commerce

Services Provided:

Paid Shopping Management

The Challenge

The e-commerce brand was experiencing poor performance with their Google Shopping campaigns. They faced issues with low conversion rates, high cost per click (CPC), and under-optimized product listings, which hindered their overall sales growth.

The Strategy

  • Conducted a thorough audit of the existing Google Shopping account to identify areas for improvement.
  • Restructured the account to create more targeted and relevant product groups.
  • Optimized product data feeds with accurate and detailed information to enhance listing quality.
  • Implemented a strategic bid management system to better control ad spend and maximize ROI.

The Results

  • Increased conversion rates by 50% in year 1.
  • Reduced cost per click (CPC) by 30%.
  • Improved return on ad spend (ROAS) by 40%.
  • Achieved a 60% increase in overall sales from Google Shopping campaigns.

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