Case Study

Google Shopping Campaign

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Paid Search

Industry:

E-Commerce

Type/Goal of Website:

E-Commerce

Services Provided:

Paid Shopping Management

The Challenge

The e-commerce brand was struggling with low visibility and poor performance in their Google Shopping campaigns. They needed to enhance their product listings, increase click-through rates, and improve overall sales performance.

The Strategy

  • Conducted a comprehensive audit of the current Google Shopping campaigns to identify weaknesses.
  • Optimized product titles, descriptions, and images to improve relevance and attractiveness.
  • Implemented advanced bid strategies to target high-converting search queries.
  • Monitored and adjusted the campaigns regularly to maximize return on investment (ROI).

The Results

  • Increased click-through rate (CTR) by 45% in year 1.
  • Reduced cost per acquisition (CPA) by 25%.
  • Improved conversion rate by 35%.
  • Achieved a 50% increase in overall sales from Google Shopping campaigns.

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