Case Study

Google Shopping Campaign

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Paid Search

Industry:

E-Commerce

Type/Goal of Website:

E-Commerce

Services Provided:

Paid Shopping Management

The Challenge

The e-commerce brand was struggling with low visibility and poor performance in their Google Shopping campaigns. They needed to enhance their product listings, increase click-through rates, and improve overall sales performance.

The Strategy

  • Conducted a comprehensive audit of the current Google Shopping campaigns to identify weaknesses.
  • Optimized product titles, descriptions, and images to improve relevance and attractiveness.
  • Implemented advanced bid strategies to target high-converting search queries.
  • Monitored and adjusted the campaigns regularly to maximize return on investment (ROI).

The Results

  • Increased click-through rate (CTR) by 45% in year 1.
  • Reduced cost per acquisition (CPA) by 25%.
  • Improved conversion rate by 35%.
  • Achieved a 50% increase in overall sales from Google Shopping campaigns.

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Happy Clients

Client Testimonials

Tom McElheny Founder and Owner, ChurchPlaza

Web Talent Marketing doesn’t blow a lot of smoke or make wild promises. They’re aware of the competitive, dog-eat-dog nature of the digital business. The team is dogmatic, thorough, and thinks in the long term.

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Thomas Hayden Vice President of Marketing, National Notary Association

Web Talent Marketing has taken time to understand our business. It’s not just about managing the account; they actually help us manage our business.

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Mary Green Communications & Outreach Manager, Beebe Healthcare

We have been with Web Talent for over three years now. They have guided us on all things digital and have done and continue to do an amazing job. I have to admit that a favorite part of my job is working with our Web Talent team!

Phil Rohrer Digital Marketing Manager, Upstream Rehabilitation

You can trust that the end product will exceed expectations and that you have true experts working on your project.

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