Case Study

Google Shopping for E-Commerce Apparel Brand

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Paid Search

Industry:

Apparel

Type/Goal of Website:

E-Commerce

Services Provided:

Paid Shopping Management

The Challenge

The e-commerce apparel brand was struggling to compete in a saturated market. They needed to increase visibility and sales through their Google Shopping campaigns while maintaining a profitable return on ad spend (ROAS).

The Strategy

  • Conducted a comprehensive audit of the existing Google Shopping campaigns to identify performance gaps.
  • Optimized product feeds with detailed and accurate descriptions, high-quality images, and relevant keywords.
  • Implemented strategic bid adjustments to prioritize high-performing products and maximize budget efficiency.
  • Monitored campaign performance closely and made data-driven adjustments to improve overall effectiveness.

The Results

  • Increased overall sales by 55% in year 1.
  • Improved click-through rate (CTR) by 35%.
  • Reduced cost per acquisition (CPA) by 20%.
  • Achieved a 45% increase in return on ad spend (ROAS).

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