Case Study

Google Shopping for Sporting Goods

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Paid Search

Industry:

Sporting Goods

Type/Goal of Website:

E-Commerce

Services Provided:

Paid Shopping Management

The Challenge

The sporting goods e-commerce brand was facing intense competition and struggling with low visibility and high cost per acquisition (CPA). They needed to optimize their Google Shopping campaigns to boost sales and improve profitability.

The Strategy

  • Performed a detailed audit of the current Google Shopping campaigns to identify key issues and opportunities.
  • Enhanced product titles, descriptions, and images to increase relevance and appeal.
  • Implemented advanced bidding strategies to focus on high-converting keywords and products.
  • Regularly monitored and refined campaigns based on performance data to maximize return on investment (ROI).

The Results

  • Increased sales by 50% in year 1.
  • Improved click-through rate (CTR) by 40%.
  • Reduced cost per acquisition (CPA) by 30%.
  • Achieved a 45% increase in return on ad spend (ROAS).

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