Case Study

Google Shopping in Outdoor Fishing Market

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Paid Search

Industry:

Outdoor Fishing

Type/Goal of Website:

E-Commerce

Services Provided:

Paid Shopping Management

The Challenge

The outdoor fishing brand needed to improve its visibility and sales on Google Shopping. Despite having a wide range of quality products, they faced strong competition and struggled with low conversion rates.

The Strategy

  • Conducted an in-depth audit of the existing Google Shopping campaigns to identify weaknesses and opportunities.
  • Optimized product data feeds with detailed and relevant keywords, high-quality images, and compelling descriptions.
  • Implemented dynamic bid management strategies to focus on high-performing products and keywords.
  • Regularly monitored and adjusted campaigns based on performance metrics to ensure continuous improvement.

The Results

  • Increased sales by 60% in year 1.
  • Improved click-through rate (CTR) by 35%.
  • Reduced cost per acquisition (CPA) by 25%.
  • Achieved a 50% increase in return on ad spend (ROAS).

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