Case Study

Improving Quality Score and Lead Volume

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Paid Search

Industry:

Various

Type/Goal of Website:

Lead Generation

Services Provided:

Paid Search

The Challenge

The client was facing low quality scores and insufficient lead volume from their paid search campaigns. They needed to enhance their ad relevance and landing page experience to improve overall campaign performance.

The Strategy

  • Conducted a comprehensive audit of the existing paid search campaigns to identify areas for improvement.
  • Optimized ad copy with targeted keywords to increase relevance and quality scores.
  • Improved landing page content and user experience to enhance conversion rates.
  • Implemented A/B testing to continuously refine ad creatives and landing pages for better performance.

The Results

  • Increased quality scores by 30% in year 1.
  • Boosted lead volume by 40%.
  • Reduced cost per lead (CPL) by 25%.
  • Achieved a 35% increase in overall return on ad spend (ROAS).

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