Case Study

PPC for Trade Association

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Paid Search

Industry:

Trade Association

Type/Goal of Website:

Lead Generation

Services Provided:

Paid Search

The Challenge

The trade association needed to increase membership sign-ups and event registrations through their PPC campaigns. They were facing high competition and low conversion rates, making it difficult to achieve their goals.

The Strategy

  • Conducted a thorough analysis of the existing PPC campaigns to identify performance gaps and opportunities.
  • Developed targeted ad copy and landing pages focused on the benefits of membership and upcoming events.
  • Implemented advanced bidding strategies to optimize for high-converting keywords and demographics.
  • Utilized A/B testing to continuously refine ads and landing pages for better engagement and conversions.

The Results

  • Increased membership sign-ups by 50% in year 1.
  • Improved event registration conversion rates by 40%.
  • Reduced cost per acquisition (CPA) by 25%.
  • Achieved a 45% increase in overall return on investment (ROI).

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