Case Study

Google Penalty Recovery for E-Commerce Beauty Brand

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • SEO

Industry:

Beauty

Type/Goal of Website:

E-Commerce

Services Provided:

SEO

The Challenge

The e-commerce beauty brand was hit with a Google penalty, which severely impacted their organic search rankings and traffic. The penalty resulted from unnatural backlinks and other SEO practices that violated Google’s guidelines, leading to a significant drop in sales.

The Strategy

  • Conducted a thorough backlink audit to identify and disavow toxic links that contributed to the penalty.
  • Developed and implemented a clean link-building strategy focused on acquiring high-quality, relevant backlinks.
  • Optimized on-page SEO elements, including content, meta tags, and site structure, to align with Google’s guidelines.
  • Submitted a reconsideration request to Google after addressing all penalty-related issues.

The Results

  • Successfully removed the Google penalty within 6 months.
  • Increased organic traffic by 70% in year 1 after penalty removal.
  • Improved search engine rankings for targeted keywords by 50%.
  • Achieved a 60% increase in online sales from organic search.

Other Case Studies

Content Optimization For E-Commerce Home Goods Brand

Content Optimization For E-Commerce Home Goods Brand

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

read more
Content Strategy for E-Commerce Home Goods Brand

Content Strategy for E-Commerce Home Goods Brand

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

read more
SEO Case Study: Brick and Mortar Healthcare

SEO Case Study: Brick and Mortar Healthcare

Objective:While previously seen as an offline only industry, consumers are increasingly turning to the web to learn more about healthcare treatment options, reputation of the facilities, as well as information about their perceived ailment, in an attempt to...

read more

Happy Clients

Client Testimonials

Tom McElheny Founder and Owner, ChurchPlaza

Web Talent Marketing doesn’t blow a lot of smoke or make wild promises. They’re aware of the competitive, dog-eat-dog nature of the digital business. The team is dogmatic, thorough, and thinks in the long term.

Read More on Clutch

Thomas Hayden Vice President of Marketing, National Notary Association

Web Talent Marketing has taken time to understand our business. It’s not just about managing the account; they actually help us manage our business.

Read More on Clutch

Mary Green Communications & Outreach Manager, Beebe Healthcare

We have been with Web Talent for over three years now. They have guided us on all things digital and have done and continue to do an amazing job. I have to admit that a favorite part of my job is working with our Web Talent team!

Phil Rohrer Digital Marketing Manager, Upstream Rehabilitation

You can trust that the end product will exceed expectations and that you have true experts working on your project.

Read More on Clutch