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Analytics and Tracking

5 Reasons to Upgrade to GA4 Now Or Risk Losing Your Valuable Data

5 Reasons to Upgrade to GA4 Now Or Risk Losing Your Valuable Data

Analytics and Tracking

5 Reasons to Upgrade to GA4 Now Or Risk Losing Your Valuable Data Google announced that Google Analytics 4 (GA4) will replace Universal Analytics (UA)--the Analytics property you are familiar with--in July 2023. All standard Universal Analytics properties will stop...

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Marketing without Third-Party Cookie Data: Strategies to Get Ahead

Marketing without Third-Party Cookie Data: Strategies to Get Ahead

Analytics and Tracking

Third-party cookies enable organizations to track user behavior, creating a more personalized advertising experience. These cookies are used in retargeting, ad serving, cross-domain or cross-device tracking. Greater demands for consumer privacy and government actions...

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How to Track Shopping Cart Additions and Removals in GA4

How to Track Shopping Cart Additions and Removals in GA4

Analytics and Tracking

If you run an ecommerce website, the ability to track customer interactions is vital. Specifically, one of those interactions you may want to track is when users add or remove an item from their shopping cart. In order to measure these events, you'll need to set up...

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GA4 Ecommerce and Purchase Event Setup

GA4 Ecommerce and Purchase Event Setup

Analytics and Tracking

In our last GA4 article, we walked through setting up the GA4 Configuration Tag to start collecting data. The standard GA4 implementation automatically collects events such as pageview, scrolling, video actions, view search results, etc., but it doesn’t capture...

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How to Set Up Google Analytics 4 and Use It Effectively

How to Set Up Google Analytics 4 and Use It Effectively

Analytics and Tracking

In this blog, we’ll be not only answering a few of your questions about the upgrade to Google Analytics 4, but we’ll also walk you through how to set up this new version. Keep reading to see how to navigate through this update to Google Analytics! Get Help Setting Up...

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Why Our Digital Marketing Team Loves CallRail

Why Our Digital Marketing Team Loves CallRail

Analytics and Tracking, Business, PPC

Call tracking software for digital marketing has been around for years. At this point, any company that has seriously put forth paid search or paid marketing efforts has most likely dabbled in these services, or has fully adopted a call tracking partner. At WTM...

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How Top B2B Marketing and Sales Teams Reengage Website Visitors

How Top B2B Marketing and Sales Teams Reengage Website Visitors

Analytics and Tracking, Paid Search

You’ve done all the heavy lifting. The content on your website is optimized. You’ve deployed multi-layered ad campaigns, and site traffic is increasing. But when the world’s top brands are converting fewer than 1% of visitors, you know that warm leads are passing you...

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Work with Your Agency to Get the Right Reports for Your C-Suite

Work with Your Agency to Get the Right Reports for Your C-Suite

Analytics and Tracking, Business

As a marketing manager, you may sometimes feel like you are running interference between your boss and your marketing agency. The reality is, your agency should be there supporting you when it comes time to report out on your campaigns. After all, marketing doesn’t...

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Unconventional Ways to Use Google Tag Manager

Unconventional Ways to Use Google Tag Manager

Analytics and Tracking

Google Tag Manager has proven to be an excellent resource in adding website tags and upping the tracking power of Google Analytics. Our technical SEO team loves experimenting with new ways to streamline our data collection, and tag manager has evolved into our...

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How to Measure Influencer Marketing Campaigns

How to Measure Influencer Marketing Campaigns

Analytics and Tracking, Content Marketing

2017 was a huge year for influencer marketing, and 2018 is projected to be even bigger. As more companies view influencer marketing as an actual marketing strategy versus a trend, the need to measure the effectiveness of these campaigns becomes increasingly important....

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