4 Ways to Attract Generation Z to Your Brand

4 Ways to Attract Generation Z to Your Brand

Gen Z is the first age group to have grown up fully in the digital era. Marketing to this group presents challenges given how quickly digital trends come and go. In this post, we’re going to tell you everything you need to know about this generation and some of the...
Why Our Digital Marketing Team Loves CallRail

Why Our Digital Marketing Team Loves CallRail

Call tracking software for digital marketing has been around for years. At this point, any company that has seriously put forth paid search or paid marketing efforts has most likely dabbled in these services, or has fully adopted a call tracking partner. At WTM...
How to Market Your Business’s Re-opening After COVID-19

How to Market Your Business’s Re-opening After COVID-19

Your area has started to lift COVID-19 restrictions and you’re ready to reopen your store again. However, there are many new procedures to take into account that you might have to announce to your customers, such as: Social distancing guidelines and crowd limitations...
How to Directly Support Your B2B Sales Team with Content Marketing

How to Directly Support Your B2B Sales Team with Content Marketing

Despite what you may have learned from Alec Baldwin, sales teams are not always closing. Prospects can drop out of the sales funnel at any stage, especially in the B2B world. If your team begins to notice any regular sticking points during their sales cycle, it may be...