A Digital Marketing Budget Breakdown Every company operates with a marketing budget in mind, but as a CMO or Director of Marketing, how do you know you’re getting everything you need out of your budget? When we realized that many businesses aren’t sure how to...
Today’s fast paced world can make it feel like you should have seen results yesterday. This is especially true for digital marketing. As a business, you invest significant time and budget in digital marketing, so it's fair to ask how long it will take to see a return...
Lead tracking is a crucial part of measuring the results of your marketing campaigns. By tracking your marketing leads, you can learn information about where those leads come from and how they engage with your marketing campaigns. With this information, you can...
As marketers, we can never have enough data. One of the greatest features of Google Analytics 4 (GA4) is just how much new data is available to us - all under one platform. Gone are the days of exporting multiple reports from several different channels and then...
Due to circumstances caused by the pandemic, many businesses have had to slim down their digital marketing spend. Overall, it can be difficult to figure out where to start cutting back. Recently, we had to split a client’s Google Ads budget in half and obtain similar...
Earlier this month, Google released another broad core algorithm update. This change is even more drastic than the last update, with volatility rates going as high as 9 or 9.4 points. What are volatility rates? These are how rankings fluctuate on Google’s search...
As more people spend time online because of COVID-19, it is more important than ever for businesses to improve their websites to keep up with digital demand and interest. Google recently has been helping struggling companies adjust to this surge in web traffic by...
As COVID-19 continues to institute a new normal in our lives, businesses need to adjust digitally to their clients’ changing online habits. While it seems that consumer behavior is more unpredictable than ever, most digital platforms have released enhancements to make...
A week ago Bill Ready, the president of commerce for Google, announced that the majority of search results under the shopping section of the search engine would now be free listings instead of paid. What does this mean for businesses and advertisers for the future? We...
In this edition of our ROAS report, we will be exploring what we saw for our clients for the past three months. Though it seems as if we've all been feeling the "COVID effect" for a long time, Internet activity didn't really indicate a new normal until mid-March. As...