Google recently launched its helpful content algorithm update, which is designed to promote content that is people-focused. This update helps weed out content that appears to have been created solely for the purpose of improving search engine rank rather than...
Search engine optimization (SEO) services usually fall within three areas: on-page SEO, off-site SEO, and technical SEO. If you’ve never done SEO, it can be difficult to know where to start or what services you need. Our team recommends the SEO services that align...
There are a lot of website platforms available that can suit businesses of any size. When choosing a website builder or content management system (CMS), you’ll want to think about your budget, ease of use, design and development experience, customer support, and other...
As more people spend time online because of COVID-19, it is more important than ever for businesses to improve their websites to keep up with digital demand and interest. Google recently has been helping struggling companies adjust to this surge in web traffic by...
A week ago Bill Ready, the president of commerce for Google, announced that the majority of search results under the shopping section of the search engine would now be free listings instead of paid. What does this mean for businesses and advertisers for the future? We...
As of this writing on April 14, all information is accurate and up to date. The COVID-19 pandemic has currently affected businesses from all verticals, especially smaller ones. You may be wondering how you can keep your business afloat, especially if it now has...
Arguable the “holy grail” of tv commercials is during the Super Bowl. This year the cost to air a 30-second spot was 5.6 million dollars, a far cry from around $40,000 in 1967, even including inflation. Considering the cost, one would think a corporation would take...
When planning how to market online, companies have a few different options. Two major ones are search engine optimization (SEO) best practices and pay-per-click (PPC) advertising. When used in tandem they can be advantageous because they help with paid and organic...
Content is a major factor in Google’s ranking algorithm. While “high-quality content” can seem somewhat subjective, there are objective guidelines that all content creators should follow: Avoid duplicate content (copied text that shows up on multiple pages) Avoid thin...
It’s simple to think of old-fashioned, brick and mortar commerce as vastly different from the seemingly quick, bustling world of ecommerce. You might even believe the strategies developed for offline selling don’t work online. Yet the truth is, the tried and tested...