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Paid Search

Should You Cut PPC During a Recession? The Data Says ‘Spend More.’

Should You Cut PPC During a Recession? The Data Says ‘Spend More.’

Paid Search, PPC

With loud whispers from economic experts that a recession is looming, it’s no surprise that many business owners and marketers are busy scrutinizing every dollar spent on sales and marketing. For many, this means an extra hard look at Pay Per Click ads, or PPC, where...

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Enhanced Conversion Tracking: Why it Should Be Part of Your Paid Search Strategy

Enhanced Conversion Tracking: Why it Should Be Part of Your Paid Search Strategy

Paid Search

Google Enhanced Conversion Tracking technology uses first-party data to create consumer profiles and combine information on user activity across multiple devices. If you click on an ad on one device and later purchase the item on a different device, Google will...

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Visualize Your Google Ads Competition:  Better Auction Insight Reports

Visualize Your Google Ads Competition: Better Auction Insight Reports

Paid Search

In late 2020, Google Ads expanded the Report Editor to improve Auction Insight visualizations and reporting capabilities. We can now scatter plot competition in both Search and Shopping campaigns - while analyzing three unique metrics. Learn more about this new...

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The Future of Google Ads: Keywordless Machine Learning?

The Future of Google Ads: Keywordless Machine Learning?

Paid Search

Google Ads, formerly known as Google AdWords, launched back in 2000 and has experienced many evolutions over that 20-year time period. Today, we are seeing more and more automation and machine learning being introduced into the Google Ads product and we, as digital...

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How to Effectively Reduce Your Google Ads Budget

How to Effectively Reduce Your Google Ads Budget

General, Paid Search, PPC

Due to circumstances caused by the pandemic, many businesses have had to slim down their digital marketing spend. Overall, it can be difficult to figure out where to start cutting back. Recently, we had to split a client’s Google Ads budget in half and obtain similar...

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Questions & Answers – Free Listings on Google Shopping

Questions & Answers – Free Listings on Google Shopping

General, Paid Search, Search Engine Optimization

A week ago Bill Ready, the president of commerce for Google, announced that the majority of search results under the shopping section of the search engine would now be free listings instead of paid. What does this mean for businesses and advertisers for the future? We...

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WTM Digital’s Quarterly ROAS Report: Q1 2020

WTM Digital’s Quarterly ROAS Report: Q1 2020

Amazon Advertising, General, Paid Search, PPC

In this edition of our ROAS report, we will be exploring what we saw for our clients for the past three months. Though it seems as if we've all been feeling the "COVID effect" for a long time, Internet activity didn't really indicate a new normal until mid-March. As...

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Search Impression Share: A Health Indicator for Ad Accounts

Search Impression Share: A Health Indicator for Ad Accounts

Paid Search, PPC

So you’ve decided to invest in Google Ads as a part of your online marketing strategy. However, your ads don’t seem to be getting a lot of traffic. So where should you start? When looking at a dashboard for an ad platform, it can be overwhelming to know where to look...

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How Ad Scheduling Can Help Your Google Ads Account

How Ad Scheduling Can Help Your Google Ads Account

General, Paid Search

When it comes to advertising on search engines, timing can be everything in order to get ads in front of the right audience. The many facets of the demographics of your audience such as age, gender, and income can all have an effect on what times your ads perform the...

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How PPC and SEO Can Work Together to Improve Spend and Visibility

How PPC and SEO Can Work Together to Improve Spend and Visibility

General, Paid Search, Search Engine Optimization

When planning how to market online, companies have a few different options. Two major ones are search engine optimization (SEO) best practices and pay-per-click (PPC) advertising. When used in tandem they can be advantageous because they help with paid and organic...

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