With loud whispers from economic experts that a recession is looming, it’s no surprise that many business owners and marketers are busy scrutinizing every dollar spent on sales and marketing. For many, this means an extra hard look at Pay Per Click ads, or PPC, where...
Google Enhanced Conversion Tracking technology uses first-party data to create consumer profiles and combine information on user activity across multiple devices. If you click on an ad on one device and later purchase the item on a different device, Google will...
In late 2020, Google Ads expanded the Report Editor to improve Auction Insight visualizations and reporting capabilities. We can now scatter plot competition in both Search and Shopping campaigns - while analyzing three unique metrics. Learn more about this new...
Google Ads, formerly known as Google AdWords, launched back in 2000 and has experienced many evolutions over that 20-year time period. Today, we are seeing more and more automation and machine learning being introduced into the Google Ads product and we, as digital...
Due to circumstances caused by the pandemic, many businesses have had to slim down their digital marketing spend. Overall, it can be difficult to figure out where to start cutting back. Recently, we had to split a client’s Google Ads budget in half and obtain similar...
A week ago Bill Ready, the president of commerce for Google, announced that the majority of search results under the shopping section of the search engine would now be free listings instead of paid. What does this mean for businesses and advertisers for the future? We...
In this edition of our ROAS report, we will be exploring what we saw for our clients for the past three months. Though it seems as if we've all been feeling the "COVID effect" for a long time, Internet activity didn't really indicate a new normal until mid-March. As...
So you’ve decided to invest in Google Ads as a part of your online marketing strategy. However, your ads don’t seem to be getting a lot of traffic. So where should you start? When looking at a dashboard for an ad platform, it can be overwhelming to know where to look...
When it comes to advertising on search engines, timing can be everything in order to get ads in front of the right audience. The many facets of the demographics of your audience such as age, gender, and income can all have an effect on what times your ads perform the...
When planning how to market online, companies have a few different options. Two major ones are search engine optimization (SEO) best practices and pay-per-click (PPC) advertising. When used in tandem they can be advantageous because they help with paid and organic...