So you are doing everything you can on Amazon. You’re monitoring bids, making placement adjustments, pausing poorly performing products and keywords, and everything in-between. Despite all of these efforts, however, your Amazon account is underperforming. If you have...
Amazon Prime Day is one of the most profitable days for Amazon.com every year. Due to COVID-19, this big sale event has been pushed back to October 13th and 14th. Despite the delay, this is still a great opportunity for Prime members to capitalize on some big sales...
Finding the Best Keywords, Using Negative Keywords, and Experimenting with Low-Bid Campaigns Looking for ways to improve your Amazon ads performance? Our paid search specialists provided these tips for part 2 of our series on optimizing Amazon PPC campaigns: Identify...
In this edition of our ROAS report, we will be exploring what we saw for our clients for the past three months. Though it seems as if we've all been feeling the "COVID effect" for a long time, Internet activity didn't really indicate a new normal until mid-March. As...
After spending days researching keywords, setting up automatic and manual campaigns, and calculating your bids for all of your products, you can finally turn things on. It’ll take time before you can see how successful you are doing, but you feel confident your...
Whether you’re a potential client interested in hiring WTM Digital for PPC (pay-per-click) advertising or a current partner looking to gauge your campaign performance, you have probably wondered what results you should expect from our team. It’s in that spirit that...
It’s simple to think of old-fashioned, brick and mortar commerce as vastly different from the seemingly quick, bustling world of ecommerce. You might even believe the strategies developed for offline selling don’t work online. Yet the truth is, the tried and tested...
Amazon accounts for roughly half of all ecommerce sales in the United States. It’s one of the many reasons why companies sell their products on Amazon; it’s a viable way to grow their business. To be successful on Amazon, online shoppers need to be able to find your...
Seemingly, every day there is more news about Amazon’s rapid growth, especially with Prime Day just around the corner. The reality is that a brand that wasn’t even on our radar three decades ago is seemingly rewriting the rules of business. Don’t believe me? Consider...
On Amazon having good product reviews does a lot for your brand. They build trust, instill confidence in your shoppers, and can even boost your organic rankings and overall sales. Amazon defines a “retail-ready” product as having 15+ reviews and a minimum 3.5-star...