Google recently launched its helpful content algorithm update, which is designed to promote content that is people-focused. This update helps weed out content that appears to have been created solely for the purpose of improving search engine rank rather than...
Multimedia content enhances the user experience on a website, but does it have any impact on your site’s search engine optimization (SEO)? Google’s algorithm has evolved to take into account many different content formats, including video and image. There are many...
Understanding the competitive landscape is key for any business. Without knowing your organization’s position in the marketplace, it’s hard to develop a marketing strategy designed for growth. At WTM, we often get requests from prospects or clients asking for...
As all too many business owners are aware, social distancing requirements and other safety precautions needed to protect the public from COVID-19 have led to trade show cancelations throughout the world. For many B2B companies, trade show season is a vital source for...
Earlier this month, Google released another broad core algorithm update. This change is even more drastic than the last update, with volatility rates going as high as 9 or 9.4 points. What are volatility rates? These are how rankings fluctuate on Google’s search...
As more people spend time online because of COVID-19, it is more important than ever for businesses to improve their websites to keep up with digital demand and interest. Google recently has been helping struggling companies adjust to this surge in web traffic by...
As of this writing on April 14, all information is accurate and up to date. The COVID-19 pandemic has currently affected businesses from all verticals, especially smaller ones. You may be wondering how you can keep your business afloat, especially if it now has...
Arguable the “holy grail” of tv commercials is during the Super Bowl. This year the cost to air a 30-second spot was 5.6 million dollars, a far cry from around $40,000 in 1967, even including inflation. Considering the cost, one would think a corporation would take...
As of the beginning of this year, Google released a broad core update that shook up organic listings across many industries. Once stable, they suddenly became volatile for up to four positions and were pushed to the end of page one, if not onto page two. The...
Despite what you may have learned from Alec Baldwin, sales teams are not always closing. Prospects can drop out of the sales funnel at any stage, especially in the B2B world. If your team begins to notice any regular sticking points during their sales cycle, it may be...