Google recently launched its helpful content algorithm update, which is designed to promote content that is people-focused. This update helps weed out content that appears to have been created solely for the purpose of improving search engine rank rather than...
Earlier this month, Google released another broad core algorithm update. This change is even more drastic than the last update, with volatility rates going as high as 9 or 9.4 points. What are volatility rates? These are how rankings fluctuate on Google’s search...
As of the beginning of this year, Google released a broad core update that shook up organic listings across many industries. Once stable, they suddenly became volatile for up to four positions and were pushed to the end of page one, if not onto page two. The...
Digital marketing can no longer be siloed. Website users can and do interact with multiple touch points throughout their journey. Paid search influences traffic from both referral and direct channels. Social media also impacts traffic while driving customer service...
Despite the continuous evolution of where and how consumers search for answers to questions, products, and services; the act of search continues to increase. Fueled by constant connectivity, we’ve learned to answer our queries by turning to a machine based answering...
Explained: The Basic Metrics of Search Engine Placement You’ve just sunk a small fortune into your marketing efforts to increase your placement on search engines, yet the results are less than stellar. Worse, different online users in different locations see different...
The mix tape: a 2.5” X 4” reminder of bygone days. A double-reeled piece of plastic that had the power to say all of the words you couldn’t get the nerve to say yourself. Whether you wanted to make known your undying love for the guy who sat next to you in biology...
Don’t you just love the taste of freshly baked bread? How about the little puff of steam that floats into the air when you slice a warm dinner roll? Mmmm. Delish, right? Unfortunately for those living in my home, I have no idea how to make bread that doesn’t come out...