by Keri Snyder | January 11,2022
When it comes to creating a digital marketing campaign, there’s one very important step that is often overlooked by marketers. Maybe it’s because they think it’s a waste of time, or that other market research they’ve performed should be enough. But what many don’t...
by [email protected] | September 21,2021
“Content is king.” We’ve all heard the saying. Whether you love it or hate it, when Bill Gates made this declaration in 1996, he was predicting the impact of the internet. For the most part, his prediction was correct. Digital content is as important as ever....
by wtmdivi | November 5,2019
Despite what you may have learned from Alec Baldwin, sales teams are not always closing. Prospects can drop out of the sales funnel at any stage, especially in the B2B world. If your team begins to notice any regular sticking points during their sales cycle, it may be...
by wtmdivi | October 15,2019
Content is a major factor in Google’s ranking algorithm. While “high-quality content” can seem somewhat subjective, there are objective guidelines that all content creators should follow: Avoid duplicate content (copied text that shows up on multiple pages) Avoid thin...
by wtmdivi | August 6,2019
Last month, we were fortunate enough to be sponsors of Digital Summit Philadelphia 2019, and Seth Godin was on the docket to deliver the keynote presentation. Though this wasn’t our first time meeting up with the savant, his sessions are always unique thanks to his...
by wtmdivi | July 22,2019
If you’ve ever reached out to a generic email address with your press release or content idea, you know that it rarely gets a response. To give yourself the best chance of being published, you need to reach out to an individual person on staff at the publication....
