Benefits of User Personas for Digital Marketing

Benefits of User Personas for Digital Marketing

When it comes to creating a digital marketing campaign, there’s one very important step that is often overlooked by marketers. Maybe it’s because they think it’s a waste of time, or that other market research they’ve performed should be enough. But what many don’t...
How to Directly Support Your B2B Sales Team with Content Marketing

How to Directly Support Your B2B Sales Team with Content Marketing

Despite what you may have learned from Alec Baldwin, sales teams are not always closing. Prospects can drop out of the sales funnel at any stage, especially in the B2B world. If your team begins to notice any regular sticking points during their sales cycle, it may be...
How to Identify Thin and Duplicate Content Issues on Your Website

How to Identify Thin and Duplicate Content Issues on Your Website

Content is a major factor in Google’s ranking algorithm. While “high-quality content” can seem somewhat subjective, there are objective guidelines that all content creators should follow: Avoid duplicate content (copied text that shows up on multiple pages) Avoid thin...
What Seth Godin Wants You to Know About Content Marketing

What Seth Godin Wants You to Know About Content Marketing

Last month, we were fortunate enough to be sponsors of Digital Summit Philadelphia 2019, and Seth Godin was on the docket to deliver the keynote presentation. Though this wasn’t our first time meeting up with the savant, his sessions are always unique thanks to his...
How to Contact an Editor or Journalist

How to Contact an Editor or Journalist

If you’ve ever reached out to a generic email address with your press release or content idea, you know that it rarely gets a response. To give yourself the best chance of being published, you need to reach out to an individual person on staff at the publication....