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Social Media Marketing

12 Days of Facebook Holiday Posting: Organic Social Media Ideas

12 Days of Facebook Holiday Posting: Organic Social Media Ideas

Social Media Marketing

The holidays are here and everyone is getting into the spirit. From shopping on the web to sharing photos on social media, people are now in a festive mindset. If you manage a Facebook business page, it’s a great idea to also have your page align with the holiday...

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What Instagram’s Removal of Likes Means for Influencer Marketing

What Instagram’s Removal of Likes Means for Influencer Marketing

PPC, Social Media Marketing

Instagram has announced that it would test removing like counts in the United States. It already began removing likes in other countries earlier this year. Users will still be able to see how many likes they have on their own photos, just not on others’ photos. Many...

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How To Make Your Instagram Shoppable While Waiting For Shoppable Feeds

How To Make Your Instagram Shoppable While Waiting For Shoppable Feeds

Social Media Marketing

In the last few years, Instagram has become just as much of an ecommerce platform as it is a social media tool. Since shoppable feeds arrived, retailers have been able to reach online shoppers through Instagram. Prior, the journey to purchase was much more cumbersome....

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What Brands Need to Know About FTC Guidelines and Disclosures in Influencer Marketing

What Brands Need to Know About FTC Guidelines and Disclosures in Influencer Marketing

SEO, Social Media Marketing

The Federal Trade Commission’s endorsement guidelines remain one of the most confusing aspects of influencer marketing. This is in spite of influencer marketing’s maturation over the last few years. It’s necessary for brand marketers to understand and comply with...

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How Will Instagram’s New In-App Shopping Change Influencer Marketing?

How Will Instagram’s New In-App Shopping Change Influencer Marketing?

Content Marketing, SEO, Social Media Marketing

Instagram recently got one step closer to in-app shopping, releasing Check Out on Instagram in closed beta. Currently, the feature is only available to select brands, primarily beauty brands. With the release of this feature, many are talking about what this means for...

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Lookalike Audiences and Other Insights from Facebook Blueprint

Lookalike Audiences and Other Insights from Facebook Blueprint

PPC, Social Media Marketing

The Facebook Blueprint certification is a way for digital marketers to distinguish themselves as having advanced-level proficiency in Facebook’s advertising products and services. In order to earn this certification, an individual must pass two rigorous exams. Below...

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User’s Guide to Facebook Location Pages

User’s Guide to Facebook Location Pages

Business, SEO, Social Media Marketing

In this day in age where consistency in local citations is paramount for local SEO, having a business with multiple locations creates a problem when trying to main this consistency. A business with multiple locations creates a problem when it comes to local citations....

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How to Use Facebook’s New ‘Engagement’ Custom Audience Feature

How to Use Facebook’s New ‘Engagement’ Custom Audience Feature

Social Media Marketing

If you are advertising on Facebook, then you are probably familiar with the platform’s “custom audience” feature. Until recently, this option presented three choices for creating a custom Facebook audience: Customer File Website Traffic App Activity But for those of...

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Review of Social Media Image Creation Tools

Review of Social Media Image Creation Tools

SEO, Social Media Marketing

As a business owner you become the jack of all trades. When your company is in its infancy you may be acting as the boss, book keeper, and marketing manager. As you grow and are able to hire more staff you’re able to delegate projects but occasionally you’ll still...

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How to Add A New Facebook Account to Your Business Manager Account

How to Add A New Facebook Account to Your Business Manager Account

SEO, Social Media Marketing

As a digital marketer, if you have ever ventured into using a paid Facebook advertising strategy, you know the Facebook platform can be quite complex. The mere fact that there are over 12 objectives that you can choose from for a Facebook Campaign, means there are is...

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