The holidays are here and everyone is getting into the spirit. From shopping on the web to sharing photos on social media, people are now in a festive mindset. If you manage a Facebook business page, it’s a great idea to also have your page align with the holiday...
Instagram has announced that it would test removing like counts in the United States. It already began removing likes in other countries earlier this year. Users will still be able to see how many likes they have on their own photos, just not on others’ photos. Many...
In the last few years, Instagram has become just as much of an ecommerce platform as it is a social media tool. Since shoppable feeds arrived, retailers have been able to reach online shoppers through Instagram. Prior, the journey to purchase was much more cumbersome....
The Federal Trade Commission’s endorsement guidelines remain one of the most confusing aspects of influencer marketing. This is in spite of influencer marketing’s maturation over the last few years. It’s necessary for brand marketers to understand and comply with...
Instagram recently got one step closer to in-app shopping, releasing Check Out on Instagram in closed beta. Currently, the feature is only available to select brands, primarily beauty brands. With the release of this feature, many are talking about what this means for...
The Facebook Blueprint certification is a way for digital marketers to distinguish themselves as having advanced-level proficiency in Facebook’s advertising products and services. In order to earn this certification, an individual must pass two rigorous exams. Below...
In this day in age where consistency in local citations is paramount for local SEO, having a business with multiple locations creates a problem when trying to main this consistency. A business with multiple locations creates a problem when it comes to local citations....
If you are advertising on Facebook, then you are probably familiar with the platform’s “custom audience” feature. Until recently, this option presented three choices for creating a custom Facebook audience: Customer File Website Traffic App Activity But for those of...
As a business owner you become the jack of all trades. When your company is in its infancy you may be acting as the boss, book keeper, and marketing manager. As you grow and are able to hire more staff you’re able to delegate projects but occasionally you’ll still...
As a digital marketer, if you have ever ventured into using a paid Facebook advertising strategy, you know the Facebook platform can be quite complex. The mere fact that there are over 12 objectives that you can choose from for a Facebook Campaign, means there are is...