Social media for many consumers is now the preferred customer service channel, and for good reason. Consumers can broadcast their complaints—and compliments—in front of hundreds or thousands of people, so brands are much more inclined to address consumers’ concerns...
Instagram recently announced that its community reached over 400 million monthly active users, surpassing Twitter. In addition, the platform opened up advertising to businesses, enabling them to reach their target audiences. Businesses that are not already on...
Pinterest has long felt like the forgotten middle child between Twitter and Facebook, but with buyable pins, the browser button, and other newly released features, it is no wonder that it’s quickly becoming the favorite social media. It is also the fastest-growing...
Investing in social media should be part of every digital marketer’s campaign. However, simply creating accounts, posting content, and engaging with followers doesn’t hold the same weight it used to. Thanks to ever-changing algorithms the game has changed. If you...
Post Updated December 2016 These days it seems as though almost everyone has an ecommerce website. “Buy my ebook,” ”look at this new featured product,” “our fall line is in,” seems to be ubiquitous across platforms. If you’re part of this ecommerce renaissance, then...
Updated September 2016 Organic reach is down, not dead, and Facebook is becoming a much stronger pay-per-play machine. When done properly, Facebook advertising can be a revenue driver and win a lot of new customers for your brand. For the past few months, we have been...
Early this year Pinterest announced that it would be opening up the marketing for ‘Promoted Pins’ to everyone. Promoted Pins are the Pinterest version of ads. Instead of displaying a typical ad however, there is a pin built into the users feed, which typically leads...
When I was at Grove City College for my undergrad, I did a project in my SEO class for a local church. I wasn’t the only one – at least one or two other students had been assigned to other local churches to help with content marketing, SEO, and social media. Churches,...
While most people think that Instagram is a destination for keeping up with friends, showcasing your best selfie and documenting your life through photography; Instagram can also be a powerful tool for small businesses when leveraged properly. Especially if you have a...
It’s wedding season and every weekend my Instagram blows up with picture-perfect moments of newlyweds and their unique hashtags. In the weeks following, I feel as if I’ve gained new Facebook friends when they start posting with their new last names. We’ve all had that...