Case Study

Improved Paid Search for Business Card Manufacturer

Introduction

The following is a case study from WTM Digital which illustrates client successes and hurdles we were able to navigate. If you would like to learn more about our services and possibly have our team conduct an audit of your current marketing or website, please reach out to us at (717) 283-4045.

Case Study Highlights

  • Paid Search

Industry:

Printing

Type/Goal of Website:

E-Commerce

Services Provided:

Paid Search

The Challenge

The business card manufacturer was struggling to achieve a profitable return on investment (ROI) from their PPC campaigns. They needed to increase their sales volume while reducing the cost per acquisition (CPA).

The Strategy

  • Conducted a detailed audit of the existing PPC campaigns to identify inefficiencies and opportunities.
  • Restructured campaigns to focus on high-performing keywords and ad groups.
  • Optimized ad copy and landing pages to improve relevance and conversion rates.
  • Implemented a robust bid management system to maximize budget efficiency.

The Results

  • Increased sales by 45% in year 1.
  • Reduced cost per acquisition (CPA) by 30%.
  • Improved click-through rate (CTR) by 35%.
  • Achieved a 40% increase in return on investment (ROI).

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