With supply chain disruptions, the global pandemic, ongoing labor shortages, rising oil and food prices, and inflation surges, the U.S. is in an economic downturn that analysts claim may lead to a recession. Some people think we are already in a recession. Consumers...
Today’s fast paced world can make it feel like you should have seen results yesterday. This is especially true for digital marketing. As a business, you invest significant time and budget in digital marketing, so it's fair to ask how long it will take to see a return...
Lead tracking is a crucial part of measuring the results of your marketing campaigns. By tracking your marketing leads, you can learn information about where those leads come from and how they engage with your marketing campaigns. With this information, you can...
Gen Z is the first age group to have grown up fully in the digital era. Marketing to this group presents challenges given how quickly digital trends come and go. In this post, we’re going to tell you everything you need to know about this generation and some of the...
In your business, you likely rely on many vendors and platforms to support your in-house team’s efforts. These vendors are key in strengthening your business. Your digital marketing agency is no different. You likely spend a significant investment with this...
Understanding the competitive landscape is key for any business. Without knowing your organization’s position in the marketplace, it’s hard to develop a marketing strategy designed for growth. At WTM, we often get requests from prospects or clients asking for...
Call tracking software for digital marketing has been around for years. At this point, any company that has seriously put forth paid search or paid marketing efforts has most likely dabbled in these services, or has fully adopted a call tracking partner. At WTM...
Your area has started to lift COVID-19 restrictions and you’re ready to reopen your store again. However, there are many new procedures to take into account that you might have to announce to your customers, such as: Social distancing guidelines and crowd limitations...
Despite what you may have learned from Alec Baldwin, sales teams are not always closing. Prospects can drop out of the sales funnel at any stage, especially in the B2B world. If your team begins to notice any regular sticking points during their sales cycle, it may be...
It’s simple to think of old-fashioned, brick and mortar commerce as vastly different from the seemingly quick, bustling world of ecommerce. You might even believe the strategies developed for offline selling don’t work online. Yet the truth is, the tried and tested...