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PPC

Search Impression Share: A Health Indicator for Ad Accounts

Search Impression Share: A Health Indicator for Ad Accounts

Paid Search, PPC

So you’ve decided to invest in Google Ads as a part of your online marketing strategy. However, your ads don’t seem to be getting a lot of traffic. So where should you start? When looking at a dashboard for an ad platform, it can be overwhelming to know where to look...

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Are Ads on Bing Worth It? Why Microsoft Advertising Matters Too

Are Ads on Bing Worth It? Why Microsoft Advertising Matters Too

Paid Search, PPC

When it comes to search engine giants, the one obvious behemoth that towers above the rest is Google. Starting from one of the first tools on the Internet, the company has grown to be a multi-faceted conglomerate, leaving its PPC competition in the dust… Or does it?...

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Negative Keywords – Why They Matter, Signs You Need More, and How to Find Them

Negative Keywords – Why They Matter, Signs You Need More, and How to Find Them

Paid Search, PPC

When working on keywords for an account, marketers often focus on directing desirable traffic to their ads and websites. What are audiences searching for, and how can they match perfectly with appropriate searches? What sometimes is forgotten is how negative keywords...

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What Instagram’s Removal of Likes Means for Influencer Marketing

What Instagram’s Removal of Likes Means for Influencer Marketing

PPC, Social Media Marketing

Instagram has announced that it would test removing like counts in the United States. It already began removing likes in other countries earlier this year. Users will still be able to see how many likes they have on their own photos, just not on others’ photos. Many...

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Introducing WTM Digital’s Quarterly ROAS Report

Introducing WTM Digital’s Quarterly ROAS Report

Amazon Advertising, Paid Search, PPC

Whether you’re a potential client interested in hiring WTM Digital for PPC (pay-per-click) advertising or a current partner looking to gauge your campaign performance, you have probably wondered what results you should expect from our team. It’s in that spirit that...

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What to Do Now That Google’s Removed Average Position

What to Do Now That Google’s Removed Average Position

Paid Search, PPC

In an assumed step toward prioritizing automated bidding strategies, Google has officially phased out their Average Position Column in Google Ads. This is the first week since the data’s removal, and brands are considering ways to supplement this lost metric. Though a...

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How to Get Better Reviews on Amazon (Legitimately)

How to Get Better Reviews on Amazon (Legitimately)

Amazon Advertising, PPC

On Amazon having good product reviews does a lot for your brand. They build trust, instill confidence in your shoppers, and can even boost your organic rankings and overall sales. Amazon defines a “retail-ready” product as having 15+ reviews and a minimum 3.5-star...

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What Does Amazon’s Pricing Policy Change Mean for Sellers?

What Does Amazon’s Pricing Policy Change Mean for Sellers?

Amazon Advertising, PPC

This week, Amazon confirmed that they will be eliminating their pricing regulations on sellers. There is speculation on whether this change is to assuage the growing concerns of politicians like Senators Richard Blumenthal and Elizabeth Warren, but that’s not what...

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Bing Ads Introduces LinkedIn Profile Targeting

Bing Ads Introduces LinkedIn Profile Targeting

Paid Search, PPC

Back in 2016, Microsoft made the news when they acquired LinkedIn, and the companies are in the headlines again. Now with Bing Ads, another Microsoft company, Microsoft is offering a new and unique feature: LinkedIn Profile Targeting. This is something that PPC...

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Amazon Releases Dynamic Bidding & Bid Adjustments by Placement

Amazon Releases Dynamic Bidding & Bid Adjustments by Placement

Amazon Advertising, PPC

Amazon made some big moves in 2018, and as we step into 2019, it appears they have no intention of slowing down. We’re less than two weeks into the new year, and Amazon has already launched a new feature for its Sponsored Products: AI-incorporated bidding strategies....

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