The latest and greatest rollout within the Google Ads toolkit is Google’s Responsive Ads. At WTM Digital, we’ve primarily been experimenting with the responsive search ads. Google claims these new ads may improve campaign performance by tailoring the displayed...
Over the last decade, online shopping has grown exponentially, and consumers continue to get smarter. Savvy shoppers are known to scour several different sites for the best deals on holiday gifts. But how do you stay relevant in a sea of tabs? To make sure you don’t...
Holidays are right around the corner, so we wanted to put together a quick-and-easy checklist for paid advertisers to review before sales kick into high-gear. While not applicable for all advertisers, each item on this list should at least be considered before...
The Facebook Blueprint certification is a way for digital marketers to distinguish themselves as having advanced-level proficiency in Facebook’s advertising products and services. In order to earn this certification, an individual must pass two rigorous exams. Below...
An audit is the best way to get a full picture of how well and why your Amazon campaigns are performing the way they are, but there’s no hiding the fact that performing a complete audit is incredibly labor intensive. In order to give you a jump start, our marketplace...
According to Marketplace Pulse, 52 new sellers appear on Amazon every hour. With a densely competitive shopping marketplace, retailers are constantly faced with the challenge of creating brand loyalty with Amazon buyers. Amazon added a new tool to merchants’ utility...
Amazon Releases New Headline Search Ad Placements and Beta Tests New Reporting Platform In a wave of updates to Amazon’s advertising platform, Amazon released new ad placements for Headline Search Ads and appeared to be beta testing a new reporting interface. The new...
When you imagine the biggest sales day for eCommerce in the world, you probably think of Cyber Monday or Black Friday, but there is another day that drives significantly higher sales. In fact, Singles Day is the most popular shopping day of the year and it happens...
Google is always testing and adding new features to AdWords. 2017 is no different with the rollout of the new Shopping Showcase ads. Earlier this year, Google rolled out a brand-new look for product listing ads for broad, non-branded queries like “summer dresses.”...
One of the most frequently voiced concerns from our e-commerce clients is the profitability of advertising on Amazon. Still a fairly underestimated/unfamiliar PPC platform, Amazon presents an entirely new set up of hurdles which advertisers don't necessarily...