It’s common for today’s consumers to search for products and learn about brands through multiple channels and on multiple devices before making a purchase. At the most basic level, a shopper may research products or services by using Google or reading online reviews...
Third-party cookies enable organizations to track user behavior, creating a more personalized advertising experience. These cookies are used in retargeting, ad serving, cross-domain or cross-device tracking. Greater demands for consumer privacy and government actions...
When it comes to creating a digital marketing campaign, there’s one very important step that is often overlooked by marketers. Maybe it’s because they think it’s a waste of time, or that other market research they’ve performed should be enough. But what many don’t...
Gen Z is the first age group to have grown up fully in the digital era. Marketing to this group presents challenges given how quickly digital trends come and go. In this post, we’re going to tell you everything you need to know about this generation and some of the...
Our team at WTM Digital (WTM) is highly-motivated with a passion for digital marketing, determined to produce the best results for our clients. Our PPC services include Amazon PPC, Paid Search Marketing, Google Shopping Campaigns, Social Media Advertising, and...
“Content is king.” We’ve all heard the saying. Whether you love it or hate it, when Bill Gates made this declaration in 1996, he was predicting the impact of the internet. For the most part, his prediction was correct. Digital content is as important as ever....
In your business, you likely rely on many vendors and platforms to support your in-house team’s efforts. These vendors are key in strengthening your business. Your digital marketing agency is no different. You likely spend a significant investment with this...
The WTM Digital team is thrilled to announce that our very own Kaye Peloquin is now the Chief Executive Officer of WTM Digital. Former CEO Mike Canarelli, WTM Digital’s co-founder and owner, will continue to remain active in the company, and said he is looking forward...
Multimedia content enhances the user experience on a website, but does it have any impact on your site’s search engine optimization (SEO)? Google’s algorithm has evolved to take into account many different content formats, including video and image. There are many...
If you run an ecommerce website, the ability to track customer interactions is vital. Specifically, one of those interactions you may want to track is when users add or remove an item from their shopping cart. In order to measure these events, you'll need to set up...