As marketers, we can never have enough data. One of the greatest features of Google Analytics 4 (GA4) is just how much new data is available to us - all under one platform. Gone are the days of exporting multiple reports from several different channels and then...
Your company has a Google Ads account, is running a few search campaigns, and feels good about the results so far. However, you need to find other ways to increase revenue using paid advertising, and want to try a different type of method. Where do you go from here? ...
Understanding the competitive landscape is key for any business. Without knowing your organization’s position in the marketplace, it’s hard to develop a marketing strategy designed for growth. At WTM, we often get requests from prospects or clients asking for...
For many businesses engaged in a long-term SEO campaign to increase visibility on Google, YouTube may be the next phase of their SEO strategy. YouTube is the second most widely used search engine, behind Google. It’s responsible for an estimated 37% of all mobile...
In late 2020, Google Ads expanded the Report Editor to improve Auction Insight visualizations and reporting capabilities. We can now scatter plot competition in both Search and Shopping campaigns - while analyzing three unique metrics. Learn more about this new...
Businesses invest a lot of time, money, and careful planning in their websites because there are many different factors to take into account when building a site. One of the most important questions you should be asking is whether your website is serving your...
When the Coronavirus Pandemic was just starting to present itself as a problem, we at WTM began having the same conversation that all other business owners were having. “What would it look like to work from home?”, “How do we support our clients through a mandated...
Every website owner and marketer can tell you that page load speeds are important. Each has their own reasons why it is important - customers stay on the site longer, higher conversion rates, etc. Well in a few short months, you can add one more reason to make sure...
In our last GA4 article, we walked through setting up the GA4 Configuration Tag to start collecting data. The standard GA4 implementation automatically collects events such as pageview, scrolling, video actions, view search results, etc., but it doesn’t capture...
The holidays are here and everyone is getting into the spirit. From shopping on the web to sharing photos on social media, people are now in a festive mindset. If you manage a Facebook business page, it’s a great idea to also have your page align with the holiday...